Insights


Five Ways to Attract Younger Customers to Your Business graphic

Five Ways to Attract Younger Customers to Your Business

July, 12th, 2018

  Today’s younger consumers shop differently than previous generations. Strategic in the way they purchase, they’re digitally savvy, socially conscious and increasingly affluent.   By Diane Amato       As a business owner, long-term success may depend upon your ability to attract a diverse customer base who will be around for years to come. […]


Three Ways Mindfulness Can Support High Performance graphic

Three Ways Mindfulness Can Support High Performance

July, 4th, 2018

  Your mental, emotional and physical energy is your greatest asset and key to high performance. Being able to manage that asset requires discipline, effort and focus but first and foremost it requires self-awareness. It’s why Billie Jean King said, “self-awareness is probably the most important thing towards being a champion.” The first step towards […]


No one ever got ahead by being a wallflower graphic

No one ever got ahead by being a wallflower

July, 3rd, 2018

  By Rebecca Heaton         Being assertive in a professional setting isn’t always easy, and you’re not alone if you feel like you’re often not being heard. This is especially true for women who may find themselves to be silent observers — in other words, wallflowers. To them, I would ask: Are […]


Leading by example: How Laura Didyk, VP at BDC, is supporting Canadian women entrepreneurs graphic

Leading by example: How Laura Didyk, VP at BDC, is supporting Canadian women entrepreneurs

June, 24th, 2018

  Laura Didyk has spent more than two decades at The Business Development Bank of Canada (BDC). The supportive environment has allowed her to achieve success — and now she’s paying it forward, acting as National Lead for BDC’s Women Entrepreneur Strategy, helping the next generation of women leaders excel.   by Shelley White   […]


How to work successfully as a team of entrepreneurs graphic

How to work successfully as a team of entrepreneurs

June, 18th, 2018

  by Viviana Kohon, Namita Tandon-Walsh, and Caitie Yue     All entrepreneurs enjoy the independence and thrill of working for themselves and creating something new. Having partners or co-founders is an added bonus, giving you the option to consult with each other, and to ensure multiple areas of the business are covered through different […]


Where are all the corporate innovators? graphic

Where are all the corporate innovators?

June, 8th, 2018

  As the Director of the Queen’s Master of Management Innovation & Entrepreneurship at Smith School of Business, Shari Hughson interviews hundreds of entrepreneurial-minded candidates each year. About half intend to pursue careers in corporate innovation.   by Shari Hughson     CEOs seem to lack the confidence in their organizations’ ability to innovate. In […]


Eight simple steps to starting a remote e-commerce business graphic

Eight simple steps to starting a remote e-commerce business

June, 6th, 2018

  by Robin Behrstock     The flexibility that comes from being self-employed is undeniable. Add to that the freedom to work from wherever you choose (including your bed) and it comes as no surprise that more and more people — especially women — are foregoing the typical office environment for the comfort and adaptability […]


Six ways to improve your workplace culture today graphic

Six ways to improve your workplace culture today

May, 31st, 2018

  by Sabrina Parsons     In the age of Lean In and #MeToo, office relationships and workplace culture are shifting drastically, often in ways that can affect employees quite negatively. The recent explosion of #MeToo stories and the Lean In movement have surfaced lots of hard questions about equality in the workplace, inclusive office […]


Twelve Entrepreneurs Confess: How will technology be changing their business for the better? graphic

Twelve Entrepreneurs Confess: How will technology be changing their business for the better?

May, 31st, 2018

These 12 women entrepreneurs agree: technology has the power to change a business. As participants in the Cisco Circle of Innovation program, they’ve been paired with engineering interns to help build their organization’s digital strategy, scale, and impact in the marketplace. They’re sharing how their business will be getting better through technology this year — […]


A changed outlook: Life without regrets graphic

A changed outlook: Life without regrets

May, 14th, 2018

  by Marcia MacMillan   On the first day back after the holidays, a fellow anchor asked me on air if I had made any New Year’s resolutions. Much to her surprise, I said I had not. Turns out the majority of Canadians resolve to shed a few pounds or pay off their debt. What […]


What are the critical “future skills” for executives? graphic

What are the critical “future skills” for executives?

May, 9th, 2018

  by Jennifer Reynolds   “Skills of the future” is a topic that is starting to dominate talent discussions today. Technology is rapidly shifting the landscape in all industries, and as a result, continuously changing the skill sets that are in high demand. The question professionals today need to ask themselves is: how do I […]


Maximizing Potential: How Cisco and BDC are opening doors for women entrepreneurs graphic

Maximizing Potential: How Cisco and BDC are opening doors for women entrepreneurs

May, 4th, 2018

    Women entrepreneurs represent just a small segment of business owners in Canada, but their numbers and impact are growing — and their potential is even greater. Cisco and the Business Development Bank of Canada have partnered to unlock it, using a unique internship program that’s now in its third successful year.   By […]


Wear it to Work: How four of Toronto’s top business leaders define their personal style graphic

Wear it to Work: How four of Toronto’s top business leaders define their personal style

May, 4th, 2018

  by Stephanie Ray, founder and designer, Grayes         I started Grayes because I believe you should feel like “you” in your work clothes, and love your 9-to-5 looks as much as your favourite pair of jeans. You shouldn’t have to invest in two separate wardrobes — one for work and one […]


The gut-check moment for AI: When you have imperfect information, perfection is your enemy graphic

The gut-check moment for AI: When you have imperfect information, perfection is your enemy

April, 27th, 2018

    A professor of strategy and entrepreneurship specializing in the management of change and technology and innovation, Elspeth Murray, Associate Dean of MBA and Masters Programs at Smith School of Business, played a leading role in launching the school’s new Master of Management in Artificial Intelligence. The program, which is accepting applications for the […]


Four ways young women can prepare for career success graphic

Four ways young women can prepare for career success

April, 25th, 2018

    Why wait until you land your first job to start preparing for success? Our Women of Influence co-op student, Elizabeth Papadopoulos, is still in high school, however, she’s already begun the work to ensure she’s well-equipped to start her future career on the right foot. Here are her tips — learned through personal […]


Restarting your career after a break – making the transition easier graphic

Restarting your career after a break – making the transition easier

April, 23rd, 2018

  by Jeannie Collins-Ardern   There are many instances where a well-trained person takes a career break, and after a period of time wishes to resume their professional life. This is far more frequently a problem for women, typically after child rearing or elder care. To help make the transition smoother, there are a few […]


Become a bullet journal pro with these three helpful hacks graphic

Become a bullet journal pro with these three helpful hacks

April, 17th, 2018

  If you have been searching for productivity tools recently, you may have already come across bullet journals. This new system for staying organized is designed to be quick and intuitive — and with these three helpful tips, you can make the process even simpler. Bullet journals are finding popularity with productivity fans — from […]


How to create a culture of inclusive innovation graphic

How to create a culture of inclusive innovation

April, 16th, 2018

  By Heather Fraser   Innovation is the lifeblood of any organization that aims to create new and distinct value. It is not the job of a few inspired people; it takes an entire enterprise to create and deliver new value. To build a sustainable enterprise-wide capacity to innovate, it’s critical to create a winning […]


How to find role models graphic

How to find role models

April, 12th, 2018

    In the quest for gender parity, it’s crucial that we as women consider the ways we can truly help, rather than compete with, one another. I believe that one of the key ways to do this is to seek out inspiring role models, women who have ‘been there and done that,’ because, at […]


Wear it to Work: One Item, Three Ways graphic

Wear it to Work: One Item, Three Ways

April, 10th, 2018

By Stephanie Ray, Founder, Grayes   Building a work wardrobe can be a daunting task. It is easy to lose your own sense of style as you try to conform to an office look and it can be hard to stick to a reasonable budget. Often you end up heavily investing in pieces you will […]


When technology imitates life: The rise of discriminatory artificial intelligence graphic

When technology imitates life: The rise of discriminatory artificial intelligence

April, 9th, 2018

  By Teresa Harris     Early last year, former Uber CEO Travis Kalanick stepped down after several employees were ousted for their behaviour towards women, and the company was accused of fostering a toxic culture of sexism and harassment. In August 2017, James Damore, an engineer at Google, released a 10-page memo asserting women […]


The Business of Uncoupling: A conversation with divorce financial consultant, Eva Sachs graphic

The Business of Uncoupling: A conversation with divorce financial consultant, Eva Sachs

April, 9th, 2018

  As the co-owners of Earth Inc., a successful landscape design firm in Toronto, Kennedy McRae and James Dale have the opportunity to meet (and create beautiful backyards for) some powerhouse women of influence. In this Q&A, they’re introducing the WOI community to their client, Eva Sachs, a certified financial planner who specializes in separation […]


How to start making more money as an entrepreneur graphic

How to start making more money as an entrepreneur

April, 6th, 2018

    If you’re an entrepreneur, the question of how to make more money is one you probably ask yourself every week. It’s common, and I highly suggest this type of self-talk, because it means that you’re on route to helping more people and growing your business as a result. The problem is, most entrepreneurs […]


Learning and Leaning In: How an EMBA gave Darielle Corsaro the confidence to take her career to new heights graphic

Learning and Leaning In: How an EMBA gave Darielle Corsaro the confidence to take her career to new heights

April, 5th, 2018

    Darielle Corsaro was looking for a new challenge. On the advice of a mentor, she enrolled in an MBA program — and returned to work not only with added knowledge, but also a newfound confidence. The former controller is now VP of finance and operations, and embracing big-picture thinking.   By Kristen Sears […]


How to go from Good Writer to a Good Communicator graphic

How to go from Good Writer to a Good Communicator

April, 4th, 2018

    When sitting in an interview chair, we often rely on our resumes and glossy portfolios to demonstrate our writing, our expertise and capabilities. But once we land the role, can we be certain that our strong writing skills will translate into an ability to communicate and work effectively with our peers and our […]


What’s Needed: how one talented tech innovator — turned bank VP — sees female founders getting ahead graphic

What’s Needed: how one talented tech innovator — turned bank VP — sees female founders getting ahead

April, 2nd, 2018

    As a veteran of the tech start-up world, Nicole German understands what’s needed to help female founders get ahead. Now, as vice-president, enterprise digital marketing, at Scotiabank, she’s helping to get those resources into the right hands.   By Shelley White     Every day, talented female entrepreneurs across Canada are innovating — […]


Dressed for Success: How Stephanie Ray is redefining the work wardrobe for women graphic

Dressed for Success: How Stephanie Ray is redefining the work wardrobe for women

March, 26th, 2018

    As a law student, Stephanie Ray couldn’t find work-appropriate clothing that was comfortable, affordable, and stylish enough to carry her from day to night. So she started her own fashion line, Grayes, to fill the gap.   By Sarah Kelsey     Stephanie Ray, the founder of Grayes clothing, had an inkling she […]




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