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Good Question: How can I create a strong relationship with a potential sponsor?

Christine Laperriere

Christine Laperriere is a seasoned expert on helping leaders and teams reduce internal conflict, improve employee engagement, and more effectively engage with customers and prospects. Working with the Women of Influence Advancement Centre and through her own consultancy, Leader in Motion, she has spent the past ten years teaching hundreds of leaders how to be more effective through her “Leadership through Conflict & Change” course, and helped many with specific challenges through private executive coaching. Her background includes an undergraduate and master’s degrees in mechanical engineering, certifications in psychotherapy and executive coaching, along with years in management consulting focused on implementation, change management and culture change initiatives.



Q: I have been invited into a “coffee talk” with my boss’ boss. I know it’s a great opportunity for future sponsorship, but I’m not sure how to take advantage of it. This isn’t part of any sort of formal program, just a casual invite without a specific agenda. How can I create a positive impact in this conversation and start a strong relationship with a potential sponsor?


Even though it’s just a chat over coffee, this is definitely a meeting you should be preparing for. Many highly talented professionals get invited into these casual skip-level meetings, but they often don’t think through a strategy to leverage this opportunity to build a stronger relationship — and potentially create a sponsor. Follow these tips to get yourself prepared and make a positive impression.


1. Be intentional.

Set a clear intention for this conversation and how you’d like this person to feel after the conversation. An example might be: “I want Jane to feel that I admire her work within the organization, and I want her to know my strengths so she considers me for new opportunities in the future.”


2. Show your admiration.

Everyone appreciates being valued and recognized, even top executives in your organization. If there is an aspect of this executive’s work that you admire, it never hurts to share this as you get to know them better. Show them that you don’t just respect them for their title but more for the great work and leadership they bring to the organization.


3. Question their views.

Take the opportunity to ask them to share their perspective about how they see various business issues, projects or opportunities. Given their role in the organization, they often have a different perspective and vantage point. By being curious about their perspective, you can learn a lot about a leader. The more you know about how they view things, the more value you can bring to your relationship with them.


4. Share your personal brand.

Be sure to think through a quick sound bite that highlights a few recent accomplishments you are proud of or a few unique strengths you bring to the team. Remember that your work alone can’t actually speak for itself, so you’ll need to help highlight these accomplishments and your strengths in an authentic way.


5. Invite them to walk in your shoes.

Once you’ve shared your personal brand, it’s a powerful question to ask your potential sponsor what opportunities they would be thinking about if they were in your shoes. There is specific magic in this question as it encourages that executive to really comprehend the strengths and highlights you’ve shared, and connect those to future opportunities they see in the organization. The best part is, if you position this as a question, it encourages them to do the thinking — making them more likely to remember your conversation moving forward.


6. Think “mutually beneficial.”

The best relationships in business and in life are beneficial for both parties involved. Many times, professionals assume that executives have everything they need or they only focus on what’s in the relationship that could benefit them personally. Asking this potential sponsor what you could do to help them demonstrates that you aren’t looking to build a one-sided relationship for your own benefit alone, but that you are also looking out for their interests as well. This simple step will help you build the respect and trust that will act as the foundation for a long-term strong working relationship.


7. Send a mindful follow up.

After your coffee, follow up with an email that specifically points out why you appreciated the conversation, including the insights and suggestions you found valuable. Watch for future opportunities to connect, and if you’re unsure when or how to approach them — each sponsor and each situation is different — this could be a good conversation to have with a mentor or trusted colleague.



What’s the difference between a mentor and a sponsor?

It is often said that a mentor talks with you, and a sponsor talks about you. What does that mean? While a mentoring relationship focuses on discussion, advice, and guidance, a sponsor actively connects you to career opportunities. You may not even know that an individual is your sponsor — but that doesn’t stop them from suggesting your name when a stretch assignment or promotion comes up. That’s why it’s so important to take advantage of “casual coffees” that enable you to cultivate these valuable relationships. It can have a major impact on how quickly you are able to move up in your career.



To learn more about how you or your organization can advance talented female professionals and leaders more effectively, contact Christine directly at claperriere@womenofinlfuence.ca.