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Meet Tyg Davison, a former model and founder of CITIZEN AGENCY.

She's empowering the next generation of models with her full service agency.

Tyg Davidson

Tyg Davison is a former model and founder of CITIZEN AGENCY, a full-service model and talent management agency based out of Toronto. With a modelling career spanning over a decade, Tyg has worked closely with some of the world’s most prestigious and revered designers, like Jean Paul Gaultier and Marc Jacobs, and has shot campaigns for brands like Miu Miu, Maison Martin Margiela, Zara, Saint Laurent, Adidas Y-3, and Rick Owens. After gaining invaluable experience and perspective as a model, Tyg wanted to manage and empower the next generation of models and founded CITIZEN. 

 

My first job ever was… at 15 years old, assisting the Recreational Director of a retirement home. I helped facilitate the activities for seniors living there which was so much fun. I made wise friends, always eager to impart advice, listened to Elvis CDs on repeat, and learned how to play Blackjack from a fiery group of women. 

I decided to be an entrepreneur because… although starting a company comes with risks, I feel so much more secure and confident in my life and in myself by building something that I am responsible for and rely on. 

As a model travelling alone internationally, I became independent very quickly at a young age. I was represented by many modeling agencies around the world, but I was self-employed. It is a misconception that models are employed by modeling agencies. When I took my first position as an agent with an agency as a full-time employee in Canada, I realized how much I missed the feeling of building something with my vision that I can shape and take ownership of — and also making my own schedule!

I founded CITIZEN AGENCY because… after having modelled for a decade and then working as an agent, I had the rare opportunity of experiencing both sides of the business. I saw so much room for change and evolution in the way models are managed in the industry. I truly believe that to properly represent models, to protect them, to empower them, and to teach them everything they need to know, you need to have lived that experience. 

“I truly believe that to properly represent models, to protect them, to empower them, and to teach them everything they need to know, you need to have lived that experience.”

I’m passionate about creating opportunities for the future generation of models and talent because… I say it often, but modelling changed the course of my life. It brings me such a sense of accomplishment and joy being able to facilitate that for others. It’s a difficult industry to navigate, but with the right team of agents behind you, it teaches you so much about yourself and how to navigate the world with independence and confidence. 

An international modelling career forces you outside of your comfort zone, immerses you in new cultures, challenges you with language barriers, and introduces you to talented people you would have otherwise never crossed paths with. I am so passionate about creating those special moments for others.

One of the most important things I learned about myself during my time as a model is… that I can do hard things. It’s a simple statement, but even now when I’m faced with a difficult situation, I say to myself, “you can do hard things” over and over. I will get through it — whatever it is, it will pass. 

There’s so much rejection in the fashion industry that I learned not to internalize as a model, people to stand up to, uncertainties and lessons to learn, and I had to take care of myself as a self-employed teen girl travelling alone.

My proudest accomplishment is… My proudest accomplishment has been developing a roster of models and talent who really are beautiful humans — inside and out. I feel like I’ve connected with everyone I represent and am so grateful to each of them for trusting me with their management. I’m really quite proud and humbled that they chose CITIZEN so early on in the agency’s story.  

My biggest setback was… My biggest setback so far has only been financial. Money does not buy happiness, but it does buy opportunity! I started modelling when I lived in a women’s shelter with my mother and sister, and it sent me across the world. I’m so passionate about what I do and am committed to making it work because I wholeheartedly believe it will. However, bootstrapping every business move on your own sometimes makes you move at a slower pace you’d like. 

My advice for aspiring entrepreneurs is… Don’t give up! I think deep down, we know if it’s going to work or not. If your idea or company is all you can see yourself doing in life, then it’s worth the risk. I often ask myself, “if I don’t do this, will the 99 year old me regret not trying?” Also, surround yourself with people who inspire you and support you. 

The one piece of advice I give that I have trouble following myself is… “Just relax.” 

The thing I love most about what I do is… The fact that there are no two days that look alike. I’m dealing with different people every day. All creatives, all inspired to collaborate, all interesting humans I feel fortunate to meet.

“I think deep down, we know if it’s going to work or not. If your idea or company is all you can see yourself doing in life, then it’s worth the risk.”

If I were to pick one thing that has helped me succeed, it would be… The reason I am where I am today is because of the people I have in my life. My partner is so incredibly supportive and pushed me to start CITIZEN AGENCY regardless of the uncertainty. I am beyond fortunate to have had someone so encouraging enter my life. He is exactly what I — and CITIZEN — needed. My family has cheered me on at every step and celebrated my growth. My friends have loved me through every doubt and dread. I am held up by my circle, and I owe everything to them. 

If you Googled me, you still wouldn’t know… If you Google me, you’ll come across interviews in several different languages and good and bad photos of me in various states of undress, so it’s hard to come up with something that can’t be Googled! I suppose there are stories behind each of them: stories of hilarity, frustration, and often, absolute chaos! Those stories definitely can’t be Googled. 

I stay inspired by… Creating new opportunities and watching people grow, and it’s not just for the people I represent, but also for the community. I serve as a council member for Covenant House in Toronto, which I hold near and dear to my heart. Having stayed in a women’s shelter as a young teen myself, it’s so important for me to contribute ideas to an incredible organization like Covenant House for youth experiencing homelessness. 

The future excites me because… The future excites me because I work in an industry that is constantly evolving. I have so many ideas that I want to introduce not only in my agency, but the fashion industry here in Canada as a whole — but who knows what the industry will look like, even in the next year? That’s the exciting part, the inspiring part, the scary part. 

My next step is… My next step is a surprise. It’s phase two of CITIZEN AGENCY that I can’t wait to start working on when the time is right.