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Meet Mandy Farmer, President and CEO of Accent Inns and 2020 RBC Canadian Women Entrepreneur Awards Excellence Finalist

With a focus on customer experience and team building, Mandy Farmer is an innovative hotelier known for her passion and dedication to making people feel safe and at home in her hotels. Mandy is a 2020 RBC Canadian Women Entrepreneur Awards Excellence Finalist. 

My first job ever was… a chambermaid, what we now refer to as a room attendant. However, the title of chambermaid was very fitting because I had to wear a floor length black dress and a frilly white apron complete with a bonnet, all while vigorously cleaning a room.

I decided to be an entrepreneur because… I love the ability to imagine some crazy idea, rally the team to see how the heck we would do it, and then implement it to perfection. Our brand new Tofino location is the epitome of this: it has a bike path through the lobby, psychic’s den with Tarot card reader, secret passageway to a 1980’s arcade, a mini disco and so much more!

My boldest move to date was… putting a bike path through our lobby.

My biggest setback was… COVID. It made the world stop travelling.

I overcame it by… quickly pivoting! Hotel rooms became office spaces, we welcomed and cared for out of town chemotherapy patients, we raised money with the United Way to provide free rooms for essential service workers who are afraid to bring the virus home with them.

If you Googled me, you still wouldn’t know… how nervous I get right before any public speaking event, whether it be townhalls with my team, media interviews or award functions (yes, I’m talking about the RBC Canadian Women Entrepreneur Awards!)

When starting my business, I wish I knew… to dream even bigger. We are often bound by how far our imagination can take us.

My best advice for people looking to grow their business is… surround yourself with the most awesome team ever and grow the business together. Nothing will stop you then!

A great leader is… someone who inspires the team with a vision and the means to achieve it, then gets the hell out of their way.

The future excites me because… there are so many boring hotels for me to transform!

Success to me means… having fun, my team enjoying their work, and customers happy with their experience!