"Women were really craving a brand that represented them for who they were.” - Joanna Griffiths
Joanna Griffiths is the Founder and CEO of Knixwear, an intimate apparel brand that has re-imagined the design and marketing of underwear for ‘real’ women. Knix began with a series of leak-proof underwear, and quickly expanded to offer a line of bras, which generated $2 million in pre-sales. Since launching the company in 2013, Joanna has established Knix as an industry leader through Knix' innovative products and powerful brand messaging about inclusivity and body positivity.
Join us at the Premiere of the Women of Influence Evening Series on March 7th, for a rare opportunity to learn how Joanna leveraged an unmet consumer demand to revolutionize the $250 billion underwear industry. Whether you’re a fan of Knix products, or an entrepreneur looking for insight into identifying consumer demands and positioning your brand for growth, this is an exceptional opportunity for you!
Are you ready to take the next step in your career but not sure where to begin? This is your opportunity to reserve a personal 15-minute consultation with Smith MBA recruitment specialist, Teresa Pires. Teresa will help you determine if an MBA at Smith is the key to your next career move.
Teresa travels around the country advancing women at all stages in their careers.On March 7th, it's your turn - click here to reserve your personal consultation.
*Please note that there are onlyfour sessions, and they are in high demand. We encourage you to book yours now!
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