Designing Inclusively: How Joanna Griffiths Disrupted a $250 Billion Industry and Created a Brand for Every Body
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Joanna Griffiths, Founder and CEO, Knixwear Inc.
Winner of the 2018 Start-Up Award
"Women were really craving a brand that represented them for who they were.” - Joanna Griffiths
Joanna Griffiths is the Founder and CEO of Knixwear, an intimate apparel brand that has re-imagined the design and marketing of underwear for ‘real’ women. Knix began with a series of leak-proof underwear, and quickly expanded to offer a line of bras, which generated $2 million in pre-sales. Since launching the company in 2013, Joanna has established Knix as an industry leader through Knix' innovative products and powerful brand messaging about inclusivity and body positivity.
Join us at the Premiere of the Women of Influence Evening Series on March 7th, for a rare opportunity to learn how Joanna leveraged an unmet consumer demand to revolutionize the $250 billion underwear industry. Whether you’re a fan of Knix products, or an entrepreneur looking for insight into identifying consumer demands and positioning your brand for growth, this is an exceptional opportunity for you!
Are you ready to take the next step in your career but not sure where to begin? This is your opportunity to reserve a personal 15-minute consultation with Smith MBA recruitment specialist, Teresa Pires. Teresa will help you determine if an MBA at Smith is the key to your next career move.
Teresa travels around the country advancing women at all stages in their careers.On March 7th, it's your turn - click here to reserve your personal consultation.
*Please note that there are onlyfour sessions, and they are in high demand. We encourage you to book yours now!
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[woitab title=”About the Women of Influence Evening Series” active=”active”]
Our Women of Influence Evening Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections.
6:30 – 7:00 pm Registration and Cocktail Reception
7:00 – 7:50pm Fireside Chat
7:50 – 8:20pm Connecting Activity
8:20 – 8:30pm Door Prize
** Your ticket includes complimentary Wine and Hors d’Ouevres.
[woitab title=”Joanna Griffiths Biography”]
Joanna Griffiths is the Founder and CEO of knix, a brand that is reinventing intimates for real life. Since launching the company in 2013, Joanna has built knix into a global leader in the intimates’ category while building a community of women who are passionately taking on life by breaking down the taboos and boundaries that get in their way. Fueling the brand’s growth is Joanna’s dedication to innovation, design and comfort for products that need to multitask as much as the women who wear them do. The online retailer’s product line has grown to include everyday essentials including tanks, tees and lounge in addition to its core collection of underwear and bras. Offering a best-in-class customer experience, Joanna involves customers every step of the way by listening to product feedback and featuring them in the brand’s campaigns.
Prior to starting knix, Joanna honed her marketing and PR skills at some of the world’s leading entertainment companies including Universal Music, Toronto International Film Festival, Canadian Broadcasting Company and was Director of Business Development for the award-winning social recommendations start-up bre.ad. Joanna holds an MBA with distinction from INSEAD, where she won the Business Venture Competition and the Women’s Award for Entrepreneurship, securing the initial capital to start the business. knix was a finalist in the prestigious EY Entrepreneur Of The Year 2017 Ontario Awards program for the emerging category.