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After a successful early corporate career with Kraft Foods, Jill Nykoliation decided to step out on her own into the unknown world of advertising — first as one of the partners of the agency Grip Limited, and then two years later as a founding partner of Juniper Park, now part of the global TBWA network, headquartered in New York City.

In 2007, she launched the start-up with six employees. Today, Jill has grown the organization into an award-winning global agency with multiple divisions and an extended workforce of 130+, comprised of 54% women and 32% BIPOC, stats all too rarely seen in the industry.

But Jill has always been ahead of the curve.

With a passion for carving out new spaces, she’s skillfully built a team of some of the sharpest creative minds who attract top-tier clients seeking cutting-edge work that also has purpose. In 2020, the agency partnered with the Canadian Women’s Foundation on the groundbreaking Signal for Help campaign, a hand gesture that enabled abused and abducted women to ask for help. This life-saving initiative spread across 45+ countries, was translated into more than 20 languages and garnered over 4.9 billion impressions worldwide. Most importantly, it worked. Last year, an abducted girl in Kentucky and two abused women in Spain were rescued after alerting others with the signal. More recently, a woman in Tennessee used it to escape her kidnapper in April 2022.

Moving into 2022, Jill has positioned the agency to have an even greater impact, including the continued growth of Trampoline, their branding incubator program for BIPOC-owned small-to-medium sized enterprises, combined with an accelerator mentorship program for aspiring BIPOC creatives.

Join us on June 08th for the next edition of the Women of Influence Spotlight Series, in partnership with Smith School of Business, Queen’s University, as CTV’s Marcia MacMillan sits down with Jill to explore how she’s leading the ad industry into the future, including:

  • Strategies for scaling an international organization with a key focus on diversity
  • The incredible power of leading with empathy and kindness through transformative times
  • Fuelling innovation and growth through a core best practice of “refounding culture”
  • How to incubate next gen talent in an evolving workforce
  • The secrets to developing groundbreaking work that has purpose and impact
Whether you are a creative, entrepreneur, or corporate leader, this is an incredible opportunity to tap into one of the industry’s leading minds.


All Access Ticket - $19.99
> Early Access to the Connecting Salon to create your professional profile and meet & greet with the WOI Community
> Live Q&A with Jill Nikoliation, following her in-studio panel conversation with CTV's Marcia MacMillan
> Invitation to join curated break-out rooms moderated by Women of Influence
> Access to a Digital Swag Bag with offers and products from Canada's top women entrepreneurs and leading organizations
> Unlimited 30 day post-event access to the event recording and digital swag bag

Complimentary Livestream Ticket - $0.00
> Live Q&A with Jill Nikoliation, following her in-studio panel conversation with CTV's Marcia MacMillan
> Unlimited 30 day post-event access to the event recording


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June 8, 2022
6:00 pm - 8:00 pm
Free – $19.99


6:00 – 6:30 pm - Registration & Virtual Reception

6:30 – 7:30 pm - Fireside Conversation and Live Audience Q&A

7:30 – 8:00 pm - Breakout Connecting Sessions

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Smith School of Business, Queen’s University. | Goodes Hall, Queen’s University, Kingston, ON K7L 3N6 |https://smith.queensu.ca/index.php

Notable guest

Our Keynote Speaker

Jill Nykoliation <br>CEO of Juniper Park / TBWA

Jill Nykoliation
CEO of Juniper Park / TBWA

Jill is the founder and CEO of Juniper Park\TBWA; its design studio, Le Parc; its precision marketing company, Scalpel; and its content production company, Bolt Content. She works with a North American roster of leading brands including Apple, CIBC, GoDaddy, GSK, Nissan, PepsiCo, and UNICEF among others.

Jill was named one of Canada’s Most Powerful CEOs by Women’s Executive Network (WXN), as “Women to Watch” by Ad Age, and as Canada’s "Mad Woman" by The Globe & Mail. Her team has won the 2021 Effie Agency of the Year and 35 Effies, including two Grand Prix, an IPA Award, the Global WARC Prize, and her creative leads have earned 64 Cannes Lions. She is on several boards including Effies Canada, Young Presidents Organization (YPO), and is Vice Chair of the Institute of Communications Agencies (ICA).

Prior to founding Juniper Park\TBWA, Jill co-created Kraft Food’s award-winning CRM initiative across North America, in addition to holding numerous brand management and corporate marketing roles. After Kraft, she joined agency Grip Limited as Partner. Jill is a graduate of the Smith School of Business, Queen’s University. She is a sub-4-hour marathoner, an avid skier, and proud mother to her swimming-champion daughter, Olivia.

in partnership with

Our Presenting Sponsor

Business happens beyond boardrooms, markets, and borders. Cultural shifts, geopolitical changes, technology innovations — it all impacts business. At Smith, we anticipate the rapidly changing business landscape and prepare you for it. For more information, please visit Smith School of Business or follow Smith School of Business on social on LinkedInTwitterInstagram or Facebook.

get to know SPOTLIGHT

About the Series

Our Women of Influence Spotlight Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections. 


You never know where your next connection might take you! Our WOI Connect membership offers event discounts and plenty of additional perks.