Meet Jenna Caira, an Olympic medalist who is now helping entrepreneurs achieve their dreams.
The head of franchise recruitment for Laser Clinics Canada shares her story.
In her 27-year career in amateur and professional sport, 12 of which were spent in high-performance environments with Team Canada, Jenna Caira helped to lead her teams to success at every level, earning 10 international medals, 4 national championships and a medal at the 2020 Tokyo Olympic Games as co-captain of Softball Canada’s Olympic bronze medal team. She still managed to find time to excel in her professional life, working in corporate communications and partnerships, and as a motivational speaker and performance coach. In early 2022, she was appointed head of franchise recruitment for Laser Clinics Canada, bringing decades of training in high-performance teams, leadership, and success in diverse, high-stakes environments to her new position.
My first job ever was… assisting with softball pitching lessons when I was 12 years old. I found the more I had to explain the dynamic pitching motion to others, the more I understood my body and its potential. It also increased my curiosity in asking “what else?” It enhanced my training by pushing me to meet smarter, more experienced people, which helped shape who I am today.
My Olympic aspirations started when… I was 4 years old. I always had a passion for softball and aspired to playing at the highest level. I was fortunate to have a few role models and mentors in my life who guided me along my journey for 27 years. I focused on maintaining a growth mindset, but more importantly, I always competed and embraced the uncomfortable moments of pressure, regardless of the outcome.
Transitioning from amateur sport to the business world has been… gratifying! While these two worlds may seem so different, there are many parallels when it comes to goal-setting, leadership, team culture and work ethic. We all have transferrable skills that we can bring to different work environments, and it has been empowering to learn new skills every day in my role at Laser Clinics Canada.
I’m passionate about my current role because… while I may not be throwing a ball and working towards an Olympic medal anymore, I am using my skills within an environment that can help other people achieve their dream of being small business owners.
My proudest accomplishment is… winning a bronze medal for Canada at the 2020 Tokyo Olympic Games.
“There is just one “you” on this earth, so show the world what you can do.”
My biggest setback was… myself. As an elite athlete, we constantly try to find ways to get better, stronger, and smarter. I had never participated in the Olympics before, and at one point I began questioning my abilities as to whether I was good enough to be a significant contributor to my team. I know many entrepreneurs starting their own businesses can relate – you’re in unknown territory.
I overcame it by… choosing to be adaptable and remembering the “why” behind waking up every day to work towards making this dream a reality. I also learned it was okay to ask for help, and that having the support of my teammates and coaches helped me grow. That’s part of the reason why I enjoy working with Laser Clinics Canada. The unique 50/50 business model means we’re in it together to help make each clinic location a success.
My advice for anyone changing careers is… to give yourself credit for being courageous enough to try something new. When I accepted the role at Laser Clinics Canada in Franchise Recruitment, it wasn’t feasible to expect myself to have all the answers about the business right away. However, I could control asking good questions and being invested in my team every day. We must be open to feedback and willing to be open-minded as we pursue new opportunities.
The one piece of advice I give that I have trouble following myself is… read non-fiction books and listen to podcasts! Get inspired by others because knowledge is power. My favourite book right now is “It Takes What It Takes” by Trevor Moawad.
If I were to pick one thing that has helped me succeed, it would be… to just be yourself. There is just one “you” on this earth, so show the world what you can do.
If you googled me, you still wouldn’t know… I’m now in starting rotation in my co-ed slow-pitch league!
I stay inspired by… our Laser Clinics Canada leadership team. They encourage us to be creative, think outside the box and lean on each other to help bring this great business model to the Canadian market.
The future excites me because… what I am contributing to at LCC will help create jobs, offer more opportunities for entrepreneurs who are passionate about the advanced beauty industry and provide a space to make selfcare a greater priority for everyday Canadians.
My next step is… to build my professional relationship with Women of Influence! I follow this great network, and Laser Clinics Canada is incredibly excited to connect with other inspiring women! I will also connect with entrepreneurs who are looking to do something new with their careers and who recognize the power of being part of a trusted, award-winning brand like Laser Clinics.