Brandi Leifso, Founder & CEO, Evio Beauty Group
Brandi Leifso’s entrepreneurial journey has been unconventional and truly inspiring. She was living in a women’s safe house in Vancouver when she decided it was time to pursue her dream of launching a makeup line. Just 21 years old, with no experience in business and $15 to her name, Brandi had to be resourceful. She learned PhotoShop and web design via YouTube videos, and created a catalogue for a beauty line with a twist — one dollar of every sale would go to women’s causes. Seven years later, she remains one of the youngest CEOs in Toronto with a company valued in the millions. In 2019, she launched a new direct-to-consumer sustainable beauty collection, Evio Beauty, plus an innovative hemp and cannabis-infused skincare line, Evio Skin. And she’s still donating a dollar from every product sold to her not-for-profit partner, Canadian Women’s Foundation.