Kara Claypool, Executive Vice President, Jugo Juice

In today’s saturated marketplace, branding is key to separating your business from the pack. Where products are made in the factory, brands are created in the mind – and Kara Claypool has managed to help develop distinctive branding – twice. With a financial background, she grew from junior accountant to senior manager of finance and strategic planning at Big Rock Brewery, before embarking on her present mission as Senior Vice President at Jugo Juice. What generates her success? It’s two-pronged: her forward–thinking vision combined with believing wholeheartedly in her product. With her passion, Jugo Juice increased its sales by 138% and opened 80 new stores in just five years. Kara Claypool’s shares her tips on building brands – and businesses – that stand apart.