Join Women of Influence for our first Luncheon event of the 2015 Season, showcasing one of Canada’s visionary business leaders Lorraine Mitchelmore. Discover her personal story from humble beginnings to rising through the ranks of two top spots at Oil & Gas powerhouse Shell Canada. An avid lover of the outdoors, Lorraine wants to leave her mark by building Shell Canada into the most responsible program in the industry. Hear how she positioned herself for success while managing the pressures and challenges of making hard decisions in a male-dominated industry. Lorraine will reveal the best advice she has received and how she incorporated it into her strategy for defining a challenging, fulfilling and balanced career. Don’t miss the opportunity to hear tips from Lorraine on how female executives can reach the top!
Turn a Bright Idea into a Multi-Million Dollar International Brand
Jennifer Carlson, Founder, Baby Gourmet
Topic: Business Strategy
Many people have a ‘bright idea’ for a business yet most are unsure how to get it off the ground.
Who better to turn to for expert insight than last year’s TELUS Trailblazer winner of the RBC Canadian Women Entrepreneur Awards, Jennifer Carlson, who took home the win with her fascinating story of business savvy and retail success.
What a story it is! Jennifer developed Baby Gourmet in response to what she saw as a huge gap in the baby food industry for nutritious and delicious alternatives. She debuted this innovative idea in the stalls at the local Farmer’s Market and through ingenuity and perseverance has grown it into the number one selling baby food brand that now lines the shelves of major retailers like Loblaws and WalMart, capturing a massive 20% market share of the highly competitive Canadian industry.
Join us on March 10th to discover the key ingredients to Jennifer’s inspiring success story, including how to identify and capitalize on niche ideas, trusting your instincts to take huge risks, and being adaptable to change in order to stay the course.
Unlock Your Potential: Transform a Business Plan into a National Franchise
Kristen Wood, CEO & Creator, THE TEN SPOT
Topic: Career Management You may recognize Kristen Wood as one of 2014’s PROFIT/Chatelaine top 100 female entrepreneurs, as one of Ernst & Young’s Winning Women, or as the subject of countless editorials on Toronto’s hottest movers and shakers - you will definitely recognize her award-winning brand, THE TEN SPOT. On March 24th, you’ll get a chance to hear Kristen’s unbelievable story first-hand and access the confidence and guidance you may need to leave the 9-5 and embark on your own entrepreneurial journey.
As the saying goes, necessity is the mother of invention and leads to large leaps of faith when there is no safety net to catch you. In 2006 Kristen Wood was newly made redundant from a graphic design firm. After ruminating with her friend over a slice of pie that there was a gap in the beauty market, Kristen sparked her big idea. She was fueled by inspiration and the irrepressible excitement of what she just discovered within herself. She wrote an entire business plan, created a logo, named a company and purchased a URL all in one night.
Learn how Kristen took her business plan and turned it into THE TEN SPOT, now a multi-million dollar company with 14 locations that employs almost 70 people. Join us as Kristen reveals her strategies for franchising her vision and how to take steps toward building your business from the spark of an idea to creating an award- winning national expansion.
Access to the C-Suite: Driving Change From the Top
Janet Kennedy, Colleen Albiston, Tracie Crook
To kick off our 21st season, we’re opening a confidential door to the boardroom and bringing to the stage three female leaders who have taken coveted positions in the C-Suite of some of Canada’s top companies. Join us for an unparalleled opportunity to gain inside access and find out how they are each driving exceptional change from the highest ranks.
Janet Kennedy, President of Microsoft Canada: Leading the migration of the tech giant’s channels to the cloud and has grown sales to over $3 Billion.
Colleen Albiston, Chief Marketing Officer at Deloitte: Overhauling the traditional approach to B2B marketing by rethinking the way content is produced and consumed.
Tracie Crook, Chief Operating Officer at McCarthy Tétrault: Revamping an antiquated business model to better serve modern client needs and compete in a global economy.
Find out how they have uniquely:
Developed the Blueprint: Identifying Priorities & The Roadmap To Success
Effected Change: How To Execute the Plan and Measure Results
Wielded Influence: How To Get Buy-In and What It’s Like to Be a Driver of Change
Space is limited - book your individual or group tickets today!
The two masterminds behind the DOVE Campaign for Real Beauty and former co-chief creative officers of Ogilvy & Mather Toronto will join us to unveil the behind-the-scenes story of how they unwittingly shattered the glass ceiling by challenging convention in the cut-throat advertising industry, and as a result became two of the most prolific forces in the field. Backed by a collective wealth of experience that includes major industry accolades [Canada’s Marketing Hall of Legends; 100 Most Influential Women in Advertising, etc.] and best-selling books [“Pick Me”, a staple in ad schools from Texas to Turkey; “Darling You Can’t Do Both”, a recent 2014 release], Janet and Nancy will inspire you to learn from their instinct to challenge the status quo and apply the same tactics to fuel your own career. Their honesty, humour and no holds-barred insights into overcoming common challenges women face while navigating the workforce will have you laughing, crying, and most importantly, ready to take on a new professional year with a fresh perspective.