President and Co-owner, Rockwood Custom Homes
TEC Canada Award for Excellence in Entrepreneurship, EAST
Rockwood Custom Homes is an award-winning boutique custom home construction and renovation company offering a full suite of construction, architectural and interior design services in Calgary and beyond. More than just custom homes, however, Rockwood is creating beautiful, functional communities in the city of Calgary. Allison Grafton, a former investment banker, is the president and co-owner of Rockwood Custom Homes, after having turned a passion into a business, having previously renovated more than 15 homes in her “spare” time.
I have three key lessons for aspiring entrepreneurs:
Leaders come in all shapes and sizes. Many have something unique and compelling that makes them special and the right fit for their organization. I can speak to my own skills as an entrepreneurial leader, which can be quite different than someone who leads a not-for-profit or a publicly listed enterprise. As an entrepreneurial leader, you have to be committed to customer service and quality. Those two things ensure a good product and happy customers. Part of that equation is problem solving or troubleshooting; never giving up and knowing that there’s always a good solution is a hallmark of a good entrepreneur.