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How Sarah Jordan is transforming Mastermind Toys to meet the unique challenges of 2020
Sarah Jordan stepped into the role of CEO of Mastermind Toys in January — and just two months later, she began navigating Canada's largest specialty toy and children's book retailer through a global pandemic. That path included closing all 69 stores before the government mandate, finding innovative ways to support Canadian families as they set up new learning zones in backyards, basements, and at kitchen tables, and accelerating a digital strategy that brought the wonder of their in-store experience to their website, and tripled social engagement and followership.
As a strategy consultant turned bank executive, with an MBA and engineering degree from Queen’s University, Sarah doesn’t fit the profile of a typical retail CEO — but thanks to her unique perspective and authentic leadership style, Mastermind Toys is living up to their reputation as Canada’s authority on play. We’ll be sitting down with Sarah to discuss:
- ● Building a customer-obsessed culture starting with employee experience first
- ● Fostering innovation while remaining true to your brand purpose and values
- ● Leading with empathy and strength while making courageous decisions
- ● Being bold, authentic, and playing to your strengths
- ● The importance of mentorship and developing talent to create leaders, not followers
TICKETING TIERS:
Livestream Ticket
> Early access to the digital platform to create your professional profile
> Live Q&A with Sarah Jordan, following her in-studio conversation with CTV's Marcia MacMillan
> Unlimited digital access to the resources, live conversation and more for 30 days following the live event.
If you purchase additional tickets for guests, please submit guest names and emails here to info@womenofinfluence.ca
All Access Ticket
> Early access to the digital platform to create your professional profile
> Live Q&A with Sarah Jordan, following her in-studio conversation with CTV's Marcia MacMillan
> Member access to virtual breakout sessions moderated by women in leadership positions
> Full access to a digital swag bag, with offers and products from Canadian women entrepreneurs
> Unlimited digital access to the resources, live conversation and more for 30 days following the live event
If you purchase additional tickets for guests, please submit guest names and emails here to info@womenofinfluence.ca
Notable guest
Our Keynote Speaker
Meet Sarah Jordan
CEO of Mastermind
Sarah is CEO of Mastermind Toys, Canada’s largest specialty toy and kids’ book store. She leads 69 stores coast-to-coast and online with 3,000 employees including stores, head office and warehouse — bringing to life their reputation as Canada’s Authority on Play, and creating a world class employee and customer experience.
Sarah is a passionate, energetic leader with a track record of delivering results while leading transformational change at organizations. Previously she was the Senior Vice President, Customer Experience and Omni Channel Strategy at Scotiabank where she led the bank from #5 to #1 in customer experience ratings. She spent a decade with The Boston Consulting Group, where she advised Fortune 500 companies on large scale customer centric transformations and cultural change. Sarah holds both an MBA and an Engineering degree from Queen’s University. She is a lecturer at the Smith School of Business at Queen’s University in the MBA program, and a guest speaker at Sobey School of Business at Saint Mary’s University in their Innovation in Retailing & Services program. She is a board member at the Canadian Toy Association — the first-ever retail member in the organization’s history.
in partnership with
A Message From Our Presenting Sponsor
Smith School of Business is proud to sponsor the Women of Influence Spotlight Series with Sarah Jordan.
IN COLLABORATION WITH
Our Partners
get to know SPOTLIGHT
About the Series
Our Women of Influence Spotlight Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections.
WOI CONNECT
You never know where your next connection might take you! Our WOI Connect membership offers event discounts and plenty of additional perks.