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The Authentic Leader’s Playbook

How Sarah Jordan is transforming Mastermind Toys to meet the unique challenges of 2020

Notable guest

Our Keynote Speaker

Picture of Meet Sarah Jordan <br>CEO of Mastermind

Meet Sarah Jordan
CEO of Mastermind

Sarah is CEO of Mastermind Toys, Canada’s largest specialty toy and kids’ book store. She leads 69 stores coast-to-coast and online with 3,000 employees including stores, head office and warehouse — bringing to life their reputation as Canada’s Authority on Play, and creating a world class employee and customer experience.

Sarah is a passionate, energetic leader with a track record of delivering results while leading transformational change at organizations. Previously she was the Senior Vice President, Customer Experience and Omni Channel Strategy at Scotiabank where she led the bank from #5 to #1 in customer experience ratings. She spent a decade with The Boston Consulting Group, where she advised Fortune 500 companies on large scale customer centric transformations and cultural change. Sarah holds both an MBA and an Engineering degree from Queen’s University. She is a lecturer at the Smith School of Business at Queen’s University in the MBA program, and a guest speaker at Sobey School of Business at Saint Mary’s University in their Innovation in Retailing & Services program. She is a board member at the Canadian Toy Association — the first-ever retail member in the organization’s history.

in partnership with

A Message From Our Presenting Sponsor

Smith School of Business is proud to sponsor the Women of Influence Spotlight Series with Sarah Jordan.


Our Partners

get to know SPOTLIGHT

About the Series

Our Women of Influence Spotlight Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections. 


You never know where your next connection might take you! Our WOI Connect membership offers event discounts and plenty of additional perks.

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