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Meet Aditi Loveridge, RBC Canadian Women Entrepreneur Awards Social Change — National Impact Finalist

Aditi Loveridge is the Founder and CEO of the registered charity, Pregnancy & Infant Loss Support Centre. She is also the co-founder of Seeds of Growth, Grief Education Inc., an ICF-accredited coaching program and Board Co-Chair of Skipping Stones Foundation, a registered charity empowering trans and gender-diverse youth and adults. Through her work, Aditi has supported thousands of families on their reproductive paths. As an expert in the field, Aditi has been asked to speak on countless podcasts, and radio and television spots and has advocated for systemic and social change at the government level. Aditi’s fierce dedication to intersectional restorative social justice and equality for all has made her a trailblazer within the bereavement community. In January 2023 Aditi was given the Queen Elizabeth II Platinum Jubilee Medal in recognition of her outstanding service.

The moment I knew I wanted to catalyze social change was… ever since I can remember. My earliest memory is when I was a mentor to a younger student in elementary school, and the student disclosed that they were being abused. That moment was the starting point in my journey to stand alongside others and advocate for social change.

One of the most important lessons I’ve learned as a change leader is… to be yourself. Staying true to who I am has taken me farther and has nourished my soul along the way. It is not always easy, and yet the benefit is unmatched.

My proudest accomplishment is… being a key stakeholder who saw Bill 17’s expanded bereavement leave pass in the Alberta Legislature due to my advocacy efforts. As a key stakeholder, I encouraged the Bill to be more inclusive in its language, so that it would include all forms of pregnancy loss including termination for medical reasons (TFMR) and abortion. I was proud to work to get this non-partisan bill passed by both sides of the government and better support the community.

The biggest risk I took that paid off was… starting the charity. I knew at the time that this work was needed, however, I did not know how needed it was until I took the leap of faith and saw all the support we received and thus the support we were able to offer.

One of the most important lessons I’ve gained from my experience within the sector is… that you can’t do this work alone. Find people who have the skillset, knowledge, and experience that you don’t and come together to drive your mission forward. A group of passionate people can change the world!

If I had an extra hour in the day, I would use it to… spend time with my living son and read! I love to read and don’t find myself doing enough non-work-related reading these days.

If you googled me, you still wouldn’t know… that I was once stuck in an elevator with 12 other women for 3 hours. As awful as that experience was, I came out of it with lifelong friends (and more motivation to exercise and take the stairs whenever I can!)

The future excites me because… younger generations are so focused on social change and advocacy! I believe we are all in good hands with these future leaders.


To keep up with Aditi and the Pregnancy & Infant Loss Support Centre, follow her on Instagram, LinkedIn, Facebook, and TikTok.