Meet Bonnie and Melissa, co-founders of Creamery X, a vegan ice cream shop in Toronto.

Bonnie and Melissa

Bonnie and Melissa are the founders of Creamery X, a business specializing in frozen custards and vegan ice cream in Toronto. After working in corporate roles for many years, they decided to leave their jobs and embark on an entrepreneurial journey centered around their love for desserts. Though starting a business during the COVID-19 pandemic proved to have its difficulties, Bonnie and Melissa have remained committed to their passion, making people happy, and giving back to local communities. 

 

My first job ever was… 

Bonnie: A group of friends and I all got jobs at the same fast food restaurant.

Melissa: I did babysitting for many years and then was a cashier at a grocery store. Typical teenage job stuff!

We founded Creamery X because… We were looking for a change from the corporate world, and we both had always wanted to own a small dessert type of business. With COVID, we had lots of time to explore ideas and test recipes! With Bonnie’s love of ice cream and Melissa’s passion for baking, this was a natural fit.

We’re passionate about the work we do because… We get to make people happy every day, and we love to see their faces when they try something they’ve never had before. We also love meeting and working with other small, local businesses. Through our Charity Flavour (a different monthly flavour with a portion of proceeds going to local charities or nonprofits), we are able to give back to causes that are important to us.

We decided to create our designated “Charity Flavour,” a different monthly flavour with proceeds going to charity because… It is important to us to work with small, local charities and nonprofits making a real difference in our communities. We have the privilege of sharing these organizations with our customers, highlighting the work they do, and raising awareness. We work with and contribute to a range of organizations: dog rescues, LGBTQ+ nonprofits, eating disorder treatment centers, and more. 

Our proudest accomplishment is… For both of us, it would be building our business from scratch. We had no funding or industry contacts, and were unknown in the culinary world. Through a lot of blood, sweat, and tears (so many tears), we remained committed to our vision. We knew if we just stuck with it we could make our dream a success.

Our biggest setback was… We’ve had lots of setbacks! Ice cream machines have broken down, we’ve had flavour disasters (comes with the territory), and we’ve been declined for funding by major banks due to the seasonal nature of an ice cream shop. 

We overcame it by… Persevering even when it seemed impossible. We kept churning ice cream even when it meant staying up all night or sleeping in shifts to get it all done (true story). We believed in our unique product and vision of creating a community hub. 

“We had no funding or industry contacts, and were unknown in the culinary world. Through a lot of blood, sweat, and tears (so many tears), we remained committed to our vision. We knew if we just stuck with it we could make our dream a success.”

“We had no funding or industry contacts, and were unknown in the culinary world. Through a lot of blood, sweat, and tears (so many tears), we remained committed to our vision. We knew if we just stuck with it we could make our dream a success.”

My advice for aspiring entrepreneurs is…  

Bonnie: Believe in yourself and your vision no matter what. No matter how many no’s or disasters, pick yourself back up and keep moving! 

Melissa: Figure out what sets you apart and lean into it. Embrace what makes you unique or weird and share it with the world.

The one piece of advice I give that I have trouble following myself is… 

Bonnie: Slow down and take breaks. When I get going, I can’t stop until the task is done. Melissa always calls me a whirlwind.

Melissa: Don’t overthink it! We come up with perfect flavours and I can’t help but think of just one extra thing to add over and over. It’s a blessing and a curse.

If I were to pick one thing that has helped me succeed, it would be… We both feel that having each other has made a huge difference. Being able to create something so exciting and fulfilling with your partner has been amazing. We both bring different skill sets that work together really well. 

Having a background in business has also served us well — it has given us skills in contract negotiation, customer service, marketing, and finance.

If you googled me, you still wouldn’t know… 

Bonnie: I’m a sucker for a self-help book. I love learning about human behaviour and how to interact with different types of people.

Melissa: I have always been a visual artist. Now I get to express my creativity through flavour creation and cake decorating.

We stay inspired by… We get inspiration from so many places and people. The wonderful folks from the charities we work with inspire us to continue to build our platform and stay appreciative of what we have.

The future excites us because… We have so many plans for the future! We are growing and building something we believe in. We are learning all the time and meeting incredible people. We can’t wait to see what’s in store next for Creamery X!