By Karen van Kampen
As a young girl, Nicole Neuman was very quick at learning new things. But picking up new concepts without a lot of effort had an unintended side effect, she says: “A lot of boredom.” So Nicole tried a variety of activities, from car repairs, to cooking, to metal and wood work. In university, she took all her pre-law and pre-med courses and completed most of her chemistry major before choosing engineering as a career.
After more than two decades in the industry, Nicole has become an international expert in her field. As President and CEO of Synergy Engineering Ltd., she leads a team of electrical, instrumentation, and control engineers to design and supply turnkey projects around the world, primarily to the mining industry, as well as local infrastructure and industrial projects.
Her impressive achievements are being recognized: Nicole was the 2020 winner of the Innovation Award, a category of the RBC Canadian Women Entrepreneur Awards that honours a forward-thinking entrepreneur who has demonstrated outstanding leadership within her company and industry while setting standards for originality, quality, and successful management.
Looking back, Nicole says, “I was always very driven growing up.” When she started babysitting at the age of 12, Nicole made a resume and business cards. In high school, she saved up her money from lifeguarding and teaching swimming lessons to buy a snowboard as well as a car so that she could get to the hills at Whistler. From 1993 to 1995, she competed in snowboarding while attending university.
In the mid-nineties, it wasn’t commonly accepted for women to be in electrical engineering — but this didn’t deter Nicole, who joined Synergy as a co-op student in 1995, while studying at Simon Fraser University. Three years later, she joined the company full-time. As she worked her way up in her field, Nicole experienced first-hand what it was like to be a woman in engineering.
“I was met with hostility with a capital H,” she says. In one instance, Nicole was hired by a local mine to conduct a training course in an area in which she was an international expert. When she asked a conference room of engineers to open the manual that she had created, most of the men shut their binders, put their heads down, and closed their eyes, refusing to follow along. “I just carried on. What can you do?” she says. “When I left, I cried in my car, thinking, what am I doing here? Why am I doing this to myself?”
As an entrepreneur, Nicole says it’s important to surround yourself with a network of like-minded mentors who have encountered similar barriers, as well as mentors with inspiring attributes that you admire. When you discover characteristics within yourself that help you to excel, she says, then you become a leader who others look to for inspiration. “That’s really empowering,” says Nicole. “Once you get to that stage, you want to keep growing because you want to keep leading, keep demonstrating.”
Nicole has several powerful women mentors in her industry as well as a couple of men mentors who were early adopters to accepting women in the business. She says it’s important to see herself as an engineer in the mining industry rather than a woman in engineering. “There is this whole sentiment of going up against it, but you really need to think of it as joining it; joining the team,” she says.
In 2015, there was a downturn in the mining industry, and Synergy faced a few hard years. Nicole was Executive Vice-President after working her way up in the company, and along with her team, she began targeting other markets and diversifying Synergy’s client base.
At the end of 2019, Nicole took over as President of Synergy. Today, the company has between 50 and 60 employees and has expanded the manufacturing side of the business, with half of the employees in engineering and half in manufacturing. Nicole’s goal is to manage multiple projects with multiple teams at once to avoid downtime between projects.
Nicole has worked hard to foster connection within her company and once COVID is over, she will continue focusing on team building and nurturing company morale that emphasizes personal values. “Our employees, I want what they do to have mattered to them, to have mattered to their children and grandchildren,” she says, adding that her long-term goal is to leave a legacy in which she looked after her company’s projects and the employees who ran them. “I want to leave a positive influence in people’s lives,” she says.
Nicole has a strong relationship with her 11-year-old daughter and 13-year-old son. She volunteers as treasurer for hockey and Brownies, roles that keep her connected with her kids’ activities. Nicole recognizes her children’s drive and dedication for things that interest them. “I think they thrive to succeed in certain areas because they witness this of me,” she says.
Since she was a girl, Nicole has always had a strong character. Reflecting on her experiences and challenges along the way, she says, “It has certainly crafted me into the strong individual that I am today.”