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Meet Jessica Hung, CEO of an Innovative Diaper Brand

Jessica Hung is CEO of Parasol Co., a global diaper brand that is committed to making the world’s softest diapers with an artful and creative approach. An accomplished leader and entrepreneur, Jessica has years of experience in finance, marketing, strategic planning, and launching new companies — however, this is her first professional foray into the world of diapers. Jessica resides in Irvine, California with her two children, but considers herself a global citizen with big dreams of taking her company worldwide. 



My first job ever was… As a waitress at a film cafe when I was 15. I didn’t love waiting on tables, but being able to watch movies while I worked made the job slightly more bearable.


I decided to be an entrepreneur because… I recognized that I had the potential to be a successful businesswoman. I wished there was a brand like Parasol when my kids were in diapers, so I decided to start one myself.


My proudest accomplishment is… My two kids — watching them grow into kind, compassionate people is endlessly rewarding. My work-related accomplishments are satisfying too but in a very different way.


My boldest move to date was… To create Parasol Co. While I had experience in business, venturing into the world of diapers was definitely unknown territory for me. I’m proud to say that it paid off, but I’d be lying if I said I wasn’t a little nervous when we started!


I surprise people when I tell them… I am 45 years old — or at least I like to think it’s a surprise!


My best advice to people starting out in business is… To find the right business partner. Having a great partner who knows me and complements my weaknesses has provided us with the balance we’ve needed to make our brand a success.


My best advice from a mentor was… Be low key and be simple. Your success will speak volumes for you.


I would tell my 20-year-old self… Keep it up! You’re on the right path — trust your gut and everything will work out how it’s supposed to.


“Be low key and be simple. Your success will speak volumes for you.”


My biggest setback was… My divorce — that was tough.


I overcame it by… Being open about my vulnerability during that time. I had some really honest chats with my kids so that we could get through it together. I had worries and so did they, and talking through it made the whole process easier


Work/life balance is… Work is my life, but that’s not a bad thing in my case. I love my life and my work, and that’s what keeps me going.


If you googled me, you still wouldn’t know… That I’m originally from Taiwan. I consider myself a global citizen now, but my roots will always be there.


I stay inspired by… Reading up on great business leaders like Jack Ma and Elon Musk. They are endless sources of inspiration!


The future excites me because…  I love the promise of new experiences.


My next step is… To travel with my kids to at least another 10 countries in the next 5 years. Travel is a huge part of my job, and I want my kids to share these experiences and be global citizens like I am.