WHAT NEXT
SALES
How do you sell during a pandemic?
Regardless of the industry you are in, buying behaviour has changed — and your sales tactics need to follow. We’ve focused on the universal truths, curating advice that will help whether ‘making a sale’ involves a meeting with a client or copy on a product page (or both). These big ideas aren’t brand new, they’re trends that have been accelerated by the pandemic. Read on for specific tactics to get your business on board.
The best advice for right now
Reevaluate your customer needs and share how your product meets them.
Embrace a digital-first strategy that makes purchasing as easy as possible.
Focus on relationship building, replacing your hard sell with social selling.
- Discover if you have a good understanding of cash flow
- Get tips to better manage your working capital
- Find out if you are effectively planning to avoid a cash crunch
Questions to ask yourself
What sales or lead generation methods are you currently investing in and how are you building relationships with your prospects?
Are you currently using a CRM? If so, how do you use it to optimize your process?
What is the length of your sales cycles from first touch point to close? How do you compare for your industry?
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You might also try...
Expand your channels for leads and sales beyond your website and socials.
There’s the stuff that you really must do for your business (like have a website), and then there’s the little and often free extras you might not think about, that can deliver leads without a ton of effort.
Automate scheduling to save precious time for you and your customers.
How much effort would you save (for you and your clients) if you could eliminate every single “does this time work for you” interaction? Whether you’re booking sales meetings or services, scheduling software is the little fix with big impact.
Learn the basics
LISTEN
How to be epic at sales (and not feel slimy)
Elayne Fluker’s podcast, Support is Sexy, features interviews with over 500 successful women entrepreneurs. In this episode, she chats with Laura Wright, Master Coach and Founder of EPIC at Sales, about creating authentic connections »
READ
Plan your e-commerce strategy
It’s not just enough to go online — you need to plan your efforts. Analyze your industry and business capabilities to create your online vision »
Dump the sales funnel in favour of lifecycle marketing
Even if you haven’t heard of the sales funnel, it’s worth reading this explainer on why it no longer works, why lifestyle marketing does, and how to do it »
A simple trick to turn features into benefits
Are you trying to sell your products based on their features? Here’s why (and how) to use benefits instead »
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