WHAT NEXT
MARKETING
How do you build your brand virtually?
Even if you started 2020 as an expert marketer, this year has thrown many of us for a loop. What’s appropriate to say? How do you say it? The world has changed, and customer habits and attitudes have changed along with it. The good news — there are tried and true strategies that can help you figure out this new reality, and they’ll work whether you’re a solopreneur or a growing startup. Step one? Understanding your customer and how to reach them.
here's where you get started
The best advice for right now
Understand who you are marketing to with customer personas.
Create a holistic strategy for earned, owned, and paid media.
Track data to know what works (and doesn't) for your brand.
- Discover if you have a good understanding of cash flow
- Get tips to better manage your working capital
- Find out if you are effectively planning to avoid a cash crunch
thought-starters FROM OUR expert
Questions to ask yourself
Do you understand your client personas? Does it come through in your marketing efforts?
How are you currently tracking data from or on your audience?
What marketing channels or strategies present an opportunity for improvement? What could you be adding?
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If you’re not sold on video marketing, this explainer includes a flurry of stats to convince you otherwise. The video above, by YouTuber Erin on Demand, shares 4 options to get started. If you like her style, check out her channel for advice on creating videos that work, taking your social media to the next level, and even launching a product »
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