Supporting the Next Generation of Women Entrepreneurs
Featuring
Marie-Josée Richer, Social Entrepreneur and Founder of PRANA Organic
How I Used Margins to Protect What Matters
Marie-Josée Richer, co-founder of Prana, shares the disciplined decision-making behind building a purpose-driven food company rooted in values, resilience, and long-term growth. What began with $5,000 and a commitment to organic principles evolved into a business shaped by financial rigor, thoughtful innovation, and an unwavering focus on impact.
From navigating thin margins and pandemic-era uncertainty to making strategic investments with the right financial guidance, Marie-Josée reveals how staying close to the numbers—and choosing advisors who understand your vision—can create stability, confidence, and sustainable growth.
Scaling is easier with banking experts who understand women-led growth.
TD Women in Enterprise is ready to connect.
Reach out to Julie Dimitri, National Manager, Women in Enterprise, TD Business Banking at julie.dimitri@td.com
Description
Description
Marie-Josée Richer, co-founder of Prana, reflects on the financial discipline and values-based leadership that have guided the company’s 20-year journey. Built on frugality, intuition, and organic growth, Prana’s success came not from chasing profits, but from making intentional choices about margins, innovation, and risk.
As the business evolved, Marie-Josée shares how partnering with the right bank and advisors became essential to scaling responsibly—empowering her team, strengthening financial resilience, and creating a company that serves people, communities, and the planet.
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“Working with TD was a fresh start. It’s crucial to choose a bank with advisors who understand and support your vision. Having that trust gave us the confidence to take bigger steps.”
– Marie-Josée Richer, Social Entrepreneur and Founder of PRANA Organic
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How I Scaled Without Selling Out
Annie Laplante, CEO of Groupe MMI, shares how she built a national facilities company rooted in empathy, values, and integrity. From her early days as a cleaner to leading with purpose, Annie reveals how staying true to your principles can drive real growth—and why success built with integrity lasts.