Supporting the Next Generation of Women Entrepreneurs
Featuring
Heather Sloan and Enwei Li, Co-Founders of HEALI Medical
How We Turned Pain Into a Wellness Revolution
Heather Sloan and Enwei Li, co-founders of HEALI, share how they turned a simple idea into a wellness revolution. What began as a solution for better recovery became the world’s first kinesiology tape infused with natural ingredients like menthol and magnesium. From late-night pitches to building a growing brand, Heather and Enwei reveal how perseverance, innovation, and community support helped them scale—and why women-led vision is driving the future of wellness.
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Description
Description
In “How We Turned Pain Into a Wellness Revolution,” Heather and Li, co-founders of HEALI, share how friendship, expertise, and a shared belief in better recovery sparked an entirely new approach to healing. What began as an idea born from their experiences in chiropractic and traditional Chinese medicine became the first kinesiology tape infused with natural ingredients like menthol and magnesium. From carrying their own booth tables to trade shows to securing the right support to scale, Heather and Li reflect on the persistence it takes to build something from the ground up—and how purpose and partnership continue to guide their growth.
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“The turning point came when TD believed in us. They gave us a line of credit that finally let us scale — and just as important, a community of women founders and mentors.”
– Heather Sloan, Co-Founder of HEALI Medical
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