Supporting the Next Generation of Women Entrepreneurs
Featuring
Hayley Mullins and Sarah-Almaza Cox, Co-Founders of Joeyband
Transforming Post-Partum Care with Femtech Innovation
Hayley Mullins and Sarah-Almaza Cox, co-founders of Joeyband, share how a deeply personal postpartum experience led to a breakthrough in femtech innovation. What began as a vulnerable moment between a new mother and her baby evolved into a medical-grade solution designed to make skin-to-skin bonding safer and more accessible for families in hospitals around the world.
From bootstrapping the business and navigating patents and manufacturing to building clinical trust with healthcare providers, Hayley and Sarah reveal how persistence, thoughtful design, and the right financial support helped turn a simple idea into a device that’s now improving outcomes for more than 100,000 newborns globally.
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Description
Description
In Transforming Post-Partum Care with Femtech Innovation, Hayley Mullins and Sarah-Almaza Cox share how a deeply personal postpartum experience sparked the creation of Joeyband, a medical-grade device designed to make skin-to-skin bonding safer and more accessible for families and clinicians.
As the founders worked to bring their innovation to hospitals worldwide, they navigated the realities of building a healthcare product company—from patents and manufacturing costs to managing cash flow and scaling production. With the right financial support and strategic partnerships, Joeyband has grown into a trusted solution used by healthcare teams globally, helping more than 100,000 newborns experience safer bonding from their very first moments.
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“Like many women founders, we faced roadblocks to traditional funding. That made discipline essential—but it also highlighted how important the right banking advisor is. Beyond accounts, it’s about advice, resources, and a team who understands the unique challenges of women-led businesses.”
— Hayley Mullins and Sarah-Almaza Cox, co-founders of Joeyband
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