How two moms built a grassroots to global program at TELUS.
It's designed to uplift, empower, and celebrate the challenges and capabilities of working mothers.
As ambitious, career driven women and first time moms, Angelica Victoria and Kate Evans saw an opportunity to build a way to connect mothers in their workplace: creating a community, cultivating a culture of support, and driving positive change. The grassroots program that they started has now turned global across TELUS, and they are leveraging their platform to create a legacy of change by amplifying the voice of the mother as they advocate to improve the lives of working parents. Their vision is to reimagine and institute a world-leading experience for moms at their organization and beyond.
by Angelica Victoria & Kate Evans
We call it the “Mama Bear Magic”: the instantaneous, unspoken connection and easy rapport built when sharing our experiences, vulnerabilities, challenges, and joys as mothers in the workplace.
After having returned from our respective parental leaves and serendipitously becoming teammates, we both understood the ups and downs of managing a household with a small child, while also managing our demanding day jobs. Quite quickly it was evident that we were both equally passionate about our families as we were about our careers. We’re also immensely grateful and lucky to have joined a team with fantastic, world class leaders, and our immediate support person was a mom herself who was incredibly kind, understanding, and empathetic to our needs and aspirations.
We discovered early how incredibly powerful it was to have fellow like-minded women and allies to lean on and learn from, not only for day-to-day parental tips and tricks, but also for navigating our career journeys, workplace nuances and norms — both from an emotional and tactical standpoint. This gave us the idea to build a program focused specifically on the niche of mothers within our workplace, where we could get career/life guidance, mentorship, and alliance from women who have been there before us, and share our own learnings and best practices with those who have yet to embark on the journey that is motherhood. And thus was born: The Mama Bear Program.
And then COVID hit. Suddenly, the challenges of working mothers were exacerbated even further, with the pandemic creating even more pressure and workload for parents across the board. It was time to launch our side-of-the-desk project as we knew having a community of support was needed more than ever.
Within only a few short months, the grassroots initiative garnered a groundswell of support and expanded nationally and globally across TELUS, resonating incredibly strongly with many, many mama bears across the organization. It was a poignant, pragmatic offering that addressed a long-standing gap and aligned in many ways with broader issues gaining societal traction across various platforms. We shared it proudly and gained leadership support and advocacy to progress our impetus for change, sparking thought provoking conversations, and fueling ambitious goals and the vision of a world-leading team member experience for mothers at our organization and beyond.
Looking back, here’s what we learned:
Start with the why: drive a vision and dream big.
- Be thoughtful, strategic, and articulate about the purpose you want to pursue, and the opportunity you want to address.
- Embrace challenges and vulnerabilities. Realize that you’re not alone and speak to these to connect a community and create an authentic voice.
- Set the bar high and create a strong, compelling, connecting brand for your program and platform. Be inclusive and welcoming, but focused on your niche market.
Bring a myriad of strengths to the table.
- It’s been a true partnership between us — the power of our working relationship is that we balance each other out, we have our own unique strengths that we bring and exercise, we teach each other so much, and we are stronger together.
- Thoughtfully and intentionally build a team and invite trusted voices to join you. We started with a couple of mamas working together at launch, and over time we’ve grown into a fantastic working team with various incredible skills. That’s been instrumental in allowing our program to scale.
- Seek out advisers and champions — they are there! Look around, share your story, garner support, and tap into brilliant minds. We are so humbled to have our steering committee, VP sponsor, and various other passionate advocates to guide us and enable us to be better.
Advocate for the community.
- Take the lead and start the conversations. Timing is key, focus on progress over perfection, and begin even before you feel like you’re ready. Trust us — you got this!
- Welcome and listen to the voice of the mother: no one person has the perfect answer. Learn, listen, and iterate as you go to build a meaningful program for the community.
- Understand that every journey is different, but collectively, we are stronger together. The wonderful thing is that in spite of all the differences and paths we take, the thread that connects us all is the journey of motherhood.
It’s been an incredible, amazing journey to create and build up this program and scale it to where it is today. We’ve truly also surprised ourselves with how much we’ve been able to achieve together as a team. We never dreamt things would unfold the way that they have, with humbling challenges and phenomenal wins, and we are so grateful for it. The fuel that’s kept us going is our purpose, and at our core, we’ve found a way to stay empowered and inspired by the wonderful women around us in this community, by our children, and especially by our own moms who raised us and have been such a strong role models in shaping who we are, the women and mothers we’ve become — teaching us the importance of harvesting strong relationships, being committed to our values, living with strength and grace, and being our own personal women of influence.