Meet Soodeh Farokhi, Founder of C2RO and 2020 RBC Canadian Women Entrepreneur Awards Innovation Finalist
A visionary and energetic leader in the technology sector, Soodeh is the founder and Chief Technology Officer of C2RO, an enterprise software startup in Montreal, Canada. Soodeh is a 2020 RBC Canadian Women Entrepreneur Awards Innovation Finalist
My first job ever was… a QA Engineer at a telecommunication software company.
I decided to be an entrepreneur because… I am passionate about building products that change our quality of life, improve business efficiency, and have bold impacts on the world! I wanted to work at a company where there are no limits to my creativity and imagination.
My boldest move to date was… leaving my home country to study my Ph.D. abroad.
My biggest setback was… being judged for being a young female executive. I still experience ageism and sexism in my professional life, which I hope, with the impact each of us is making, my daughter won’t experience.
I overcame it by… having self-confidence, perseverance, strength, and staying focused on my goal to prove that none of these stereotypes and injustices matter when you can have the biggest impact.
If you Googled me, you still wouldn’t know… that I am a proud mom of an adorable girl and that I love astrophysics.
When starting my business, I wish I knew… that business is cruel and can be unfair. You can’t fight all the battles to make it fair so you need to focus and pick the ones that matter the most.
My best advice to people looking to disrupt the status quo is… that nobody can empower you but yourself. So believe in yourself, follow your passion, do your best, and do not be afraid of failures.
I stay inspired by… reading success stories of top world leaders and knowing that success never happens overnight.
The future excites me because… it is full of unknowns and I believe it is better than what we think.
Success to me means… building a life that I am proud to live — using my full potential and doing what I am passionate about.