Suzie Yorke is a recipient of the 2020 RBC Canadian Women Entrepreneur Awards Ones To Watch Award. A mom and a yoga enthusiast, Suzie developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products, after she identified a gap in the marketplace and an opportunity to help others through food. With a background in marketing and deep passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out!
My first job ever was… at Harvey’s at the age of 15. Part of my job was cleaning toilets. The following summer, I got a job at a hospital where again I cleaned toilets! A theme indeed!
I decided to be an entrepreneur because… from a very young age I always wanted to have my own brand. I remember telling my mom at age eleven that one day I was going to run my own company. I really had no idea what that was going to be but the idea has always excited and inspired me. It just took 40+ years to get there!
My proudest accomplishment is… I’d have to say my kids! In regard to my business I’ve been blessed to hit some pretty amazing milestones. One of the biggest ones for sure was being picked up by every Whole Food market across the US so quickly.
My boldest move to date was… starting a company at age 50! I finally took the plunge and risked my life savings. Being a single mom with 2 kids soon to be in university, this was a bold move — but it all worked out! Now we have one of the fastest growing food start-ups in Canada!
I surprise people when I tell them… I am an eleven-time Ironman finisher! Racing triathlons and marathons has always been both a passion and a lifestyle. Each race would require months (usually about 10 months) of being focused on that eventual race day and being ready. So a lot of little daily steps that lead to — come race day — both arms raised up in the air at the finish line!
I knew it was time to launch my business when… after 20+ years on a low fat diet, I read a book, Big Fat Surprise by Nina Teicholz, and immediately changed my diet to more fats and cutting out sugar. I couldn’t find on-the-go snacks to support my new lifestyle so I’m leading the charge of change with a high fat/low sugar brand, starting with bars.
I get very motivated with personal sharing, wins and stories. Connecting with people and chatting about their stories is always a go-to for inspiration.
My best advice for aspiring entrepreneurs is… first, be brave and start — take that first step to commercialize your idea. Until then, it’s just an idea. Start! Second, don’t give up. My very first production run failed and ate up most of my investment and I had to make a decision to quit or go forward. We’ve had so many challenges — some of which could have been fatal — but we pick up pieces, reassess, learn, and forge forward.
My best advice from a mentor was… not to look twenty years out but to look at the steps you need to do right now. The rest of the pieces will fall into place as you move forward. Trust that you’re on a journey and take steps in the right enough direction.
When the going gets tough, I tell myself… to look at my past successes and take heart from what I have achieved. Although the success of the company has been a rocket ship, it’s been tons and tons of very hard work and lots of “scary” moments and big decisions. Nothing comes easy but with hard work, the right team and mindset, it will.
If I had an extra hour in the day, I would… definitely use it to work out. With COVID, I have been able to find a bit more time to run or bike or do yoga and that’s indeed a blessing. That being said, I’d still love more time every day to get the oxygen and adrenaline flowing — this is when I get the best ideas too!
I stay inspired by… tapping into all the amazing people around me — I get very motivated with personal sharing, wins and stories. Connecting with people and chatting about their stories is always a go-to for inspiration.
The future excites me because… there are so many opportunities for our Love Good Fats brand. Our bars and shakes have given us permission to introduce more low sugar/high fat products with clean ingredients.
My next step is… growing Love Good Fats to achieve the mission of changing the way people eat. Until we’re well on our way there, this is my laser focus on the next step.