2:37
|
Early Years in the music industry
|
5:11
|
Stepping out of comfort zones, loving a challenge (Travelling to Bolivia)
|
7:05
|
Being looked over because of credentials
|
8:10
|
Key beliefs
- Goals
- Everyone can have an impact
|
9:08
|
How Joanna became an entrepreneur, MBA in France
|
10:30
|
Past the point of no return with Knixwear
|
11:50
|
IndieGoGo, the different marketing directions
|
13:35
|
Re-launching the marketing scheme
|
14:30
|
First ever sales meeting
|
15:20
|
Meeting with Holt Renfrew and Hudson’s Bay
|
16:20
|
Sense of competition
|
17:18
|
First time selling product
|
17:45
|
Dragon’s Den experience
|
19:30
|
Exclusivity agreement
|
20:15
|
Deal is not done until the money is in the bank
|
23:16
|
Going a different route with sizing
|
24:35
|
Advocating for yourself, attaching the brand to something that is bigger than you
|
25:40
|
Unapologetically Free – Brand Mission
|
28:02
|
Mentorship throughout the journey
|
30:41
|
Managing people
|
33:37
|
The future for Knix
|
36:03
|
Talking pregnancy and managing her company
|
38:03
|
Advice for entrepreneurs
- Creating something that people need
- Managing the mental game
- Believe in yourself
|
41:01
|
New products and ideas
|
41:45
|
Rapid Fire Questions
|
43:00
|
Q&A from the audience
|