HuffPost founder sees reader engagement as future of media

CBC News |  09/11/2013

Arianna Huffington talks to Amanda Lang about the need for constant innovation

The founder of the Huffington Post says the future of the media is engaging with readers, something that traditional media are taking up as quickly as new media outlets.

Arianna Huffington, who began the Huffington Post as an online blog in 2005 and parlayed it into one of the world’s most-visited news sites, is seen as a trendsetter in the media landscape. She was a guest speaker at a Women of Influence event in Toronto on Wednesday.

“I think the biggest shift we’re seeing is moving from presentation to participation. The old days of  the media gods were telling us how the world is are over and now it’s all about engagement,” she said in an interview with CBC’s The Lang & O’Leary Exchange. Read full article>