Meet Robin Kovitz, President & CEO of Baskits.

Robin Kovitz is the President & CEO of Baskits, which designs, manufacturers, and delivers unique and luxurious gifts to over 40,000 customers across Canada and the US. Leading one of Canada’s fastest-growing companies, Robin is a sought-after speaker and commentator on entrepreneurship through acquisition and digital retail, and she and her company have been featured in a number of leading publications including Forbes, House & Home, Elle Canada, Canadian Business, HuffPost, Style at Home and on Global News and Your Morning.

My first job ever was… My first “official” job was working on the factory floor/assembly line of my family’s meat manufacturing business in Calgary, Alberta, when I was 14 years old.

I decided to be an entrepreneur because… I had just given birth to my first child and wasn’t sure how I could continue working downtown, in the office, for 60+ hours per week as I had for the prior 10 years. Essentially, I wanted to work from home 10 years before covid made it commonplace and I believed entrepreneurship was the only way to do that.

My proudest accomplishment is… Becoming Mom to Jill and Jake and wife to Sam. Second proudest is the incredible team we have built at Baskits Inc.

My biggest setback was… As an entrepreneur, I face setbacks every single day. 

I overcame it by… Having a “never give up” attitude. As an entrepreneur, you will be knocked down time and time again and you must be able to get back up quickly, brush it off and keep going.

If you Googled me, you still wouldn’t know… That I was a competitive soccer and volleyball player growing up!

When starting my business, I wish I knew… How difficult it is to attract, recruit, lead and retain world class people!

My best advice for people looking to grow their business is… To really understand your target market and how it relates to your value proposition. Also, my advice is to remember that profitable growth is what matters.

A great leader is… Someone who can rally a team around a vision to execute something larger than themselves. Someone who is able to motivate people to give their very best. 

The future excites me because… I am an eternal optimist and see endless of opportunities everywhere. As an entrepreneur, I guess you kind of have to be. 

Success to me means… Having positive and lasting impact on the people around me. Creating opportunities for my team and kids and supporting my community.