Michelle Chubb

TikTok star Michelle Chubb is well known for sharing her culture and experiences as an Indigenous woman with international audiences while raising awareness of national issues such as Missing and Murdered Indigenous women. A 23-year-old Cree woman living in what is currently known as Winnipeg, Manitoba, Michelle initially began making videos on TikTok for fun, but chose to use her platform to raise awareness of issues affecting her community once she exponentially grew a following. 

As a young woman finding her voice and forging her path online, she centres vulnerability and honesty in her work, and draws strength from her community and personal experiences to stay true to herself. Michelle is using her global platform to not only empower and uplift Indigenous youth, but is creating digital space for conversations that are often overlooked in mainstream media.