Meet Desirée Bombenon, CEO of SureCall and 2020 RBC Canadian Women Entrepreneur Awards RBC Momentum Recipient

Desiree Bombenon

With more than 30 years of experience in business and strategic leadership, Desirée is the CEO & Chief Disruption Officer at SureCall. Under her leadership, SureCall has been recognized for numerous industry awards for service excellence, ethics, and integrity. With an impact-driven vision, Desirée pivoted her company into becoming a Certified Benefits corporation (B Corp) in April of 2019. Her success was recognized with a 2020 RBC Canadian Women Entrepreneur Award in the RBC Momentum category.

My first job ever was… working in a doughnut shop; I was allowed to eat as many doughnuts as I wanted, but it came off my pay and unfortunately most times I ate my pay cheque away!

I decided to be an entrepreneur because… I realized that I had some very creative ideas and dreams, and I was willing to work hard to make them happen. I also enjoy helping others reach their goals and being an entrepreneur allows me to do that in a very meaningful way.

My proudest accomplishment is… being able to pivot my company to a purpose driven entity with full buy-in from my partner and team. This enabled me to create the Hero Girls program educating girls in underserved and developing communities. We have touched thousands of lives in many communities through scholarships, micro loans, and direct support. It’s been my life-long goal to bridge the gender gap through equitable education for all people. 

My biggest setback was… getting lupus at the young age of 30; I was incapacitated for nearly a year and many things were put on hold as I learned to deal with this autoimmune disease. 

I overcame it by… having a very supportive family and team at work. I started a regular health and fitness regime, watch what I eat and stay out of the sun to avoid flare ups. Giving up some of my favorite things seems inconsequential when your health is at stake and people are depending on you.

If you Googled me, you still wouldn’t know… that I was an air force cadet when I was younger, and I have jumped out of a plane! 

When starting my business, I wish I knew… that no matter what, the sun will still shine the next day so get on with life and don’t sweat the small stuff. I spent too many sleepless nights worrying instead of keeping my eye on the big picture; I had to learn to just trust my instincts and believe. 

My best advice for people looking to grow their business is… don’t hold back. Take some risks because nobody ever grew a business without taking risks. It may not always work out and in fact you will fail along the way, but there are necessary lessons that come with failure necessary to grow your business, and more importantly to grow your leadership skills. 

A great leader is… someone who knows that their job is to create more great leaders to support and nurture others to success, and to give back selflessly to their communities. A great leader always sees a bigger purpose behind everything they do.  

The future excites me because… I still feel like it can be designed and that we are really starting to see the beginning of a cultural intelligence renaissance like we have never seen in our lifetime. I have great faith in future generations, the glimmer of a world that is peaceful and equal is on the horizon. 

Success to me means… being responsible for my own happiness and speaking my truth. It also means making a meaningful difference in the lives of others through good work, a bigger purpose, and leading with love. 

Meet Saba Chishti, Co-Founder of Choice Health Centre and 2020 RBC Canadian Women Entrepreneur Awards, Momentum Finalist

Saba Chishti is a physiotherapist and co-owner of Choice Health Centre, where she works collaboratively with her team to provide high-quality and smooth care to her clients. Whether as a young athlete or a business owner, Saba has always understood the important role of physiotherapy in the overall health and ability of a person to achieve their goals in their day-to-day life, which ultimately led her to co-founding her own health centre. 

My first job ever was… working at the farmers market with my father selling food that we prepared the night before 

I decided to be an entrepreneur because… I love change and I love to solve problems becoming a business owner presented me with the opportunity to play to my strengths and present me with daily challenges while fulfilling a need within the community.

My proudest accomplishment is… how quickly I was able to help grow Choice Health Centre; creating 20 new jobs in the last 5 years has been a great sense of pride and accomplishment for me. 

My biggest setback was… HR. Growing a team that fast did present challenges on how to ensure regular communication and how to continue with the values we set out for the company.

I overcame it by… getting proper coaching. Learning how to manage a team of 20 was essential to our continued success. 

If you Googled me, you still wouldn’t know… that in the Grade 9 production of Alice in Wonderland I played Alice, and though that I might grow up to be an actor. 

When starting my business, I wish I knew… how important it is to delegate to those who are better at the things you are weak in and who are likely more enthusiastic about that type of work than you. Once I started to do this, I found the quality of work was higher and my time was freed up to do what I do best grow the business. 

My best advice for people looking to grow their business is… to hire the right people, don’t just fill a role as needed. The right people in the right roles will be dedicated to your business, take pride in their work, understand your values and goals and help you achieve them. That is the fastest way to grow. 

A great leader is… someone who is open to being vulnerable, and has a willingness to learn and constantly improve themselves to better serve others. 

The future excites me because… of the unknown. Even when you have a strategic plan in place how that will exactly play out is unknown and the future is filled with all sorts of possibilities. COVID is a great example of how you have to navigate the times and can learn so much while doing so, opening new opportunities. Success to me means… a life of fulfillment. What fulfills someone is very unique, it can be family, money, experiences, however it is important to know what fulfillment means to you and to work towards attaining that.

Meet Dr. Erin Kempt, Co-Founder of Choice Health Centre and 2020 RBC Canadian Women Entrepreneur Awards RBC Momentum Finalist

Dr. Erin Kempt-Sutherland is a Doctor of Chiropractic and co-owner of Choice Health Centre. As a young competitive gymnast, chiropractic helped Erin overcome various injuries and provided her with wellness and performance care to attain optimal health and perform at her best. Erin co-founded Choice Health Centre in 2009 after having worked in various multidisciplinary clinics in Ontario and Nova Scotia since she graduated from university in 2004. 

My first job ever was… raking wild blueberries in rural Nova Scotia. I was 12 years old, and it was the only job I could get (other than babysitting) at that age. A school bus came to pick me up at my house at 6 am and dropped me back off at 5pm. The rate was something like 50 cents an 8L bucket. I was tough but I was very, very small — probably 80 lbs and 4 foot nothing. I think I lasted 2 days and only made $10 for those two full days! 

I decided to be an entrepreneur because… I have a creative side that needed to be fed. Before going into chiropractic school, I chose the profession because I knew it would fulfill both my love of science and need to help people, as well as put me on the cutting-edge of health care. I also knew it was one of the only health care professions where there were no salaried positions (at that time), and everyone made their own opportunities through hard work and creativity. This spoke to me from a very young age, and as an 8-year-old I actually began envisioning my future health care clinic as a beautiful space for healing, wellness and innovation. 

My proudest accomplishment is… being able to prove myself that you can have a successful career and a successful personal life. My generation of little girls were raised to believe that we could “have it all” but as we grew into young adults, this societal message changed and reality was forcing many to choose between career and family. I will never forget the high school philosophy teacher who lectured, “you can’t have the BMW and the kids” — which was the first time I’d heard that message — and it shocked me into making decisions for years to come that ultimately led me to the work-life balance I enjoy today. 

My biggest setback was… probably this year, with Covid-19 forcing us to shut down our clinics, including our newly expanded clinic, which was a considerable risk even in pre-covid times. I overcame it together with my partner and team by setting a calm and focussed precedence, working diligently each day to brainstorm ways to keep Choice top of mind for our clients, and working on developing new business — such as an online shop and virtual assessments and treatments — to keep the company alive. As business leaders we attended webinars about leading a team through this crisis. We worked harder than ever to ensure our success. 

If you Googled me, you still wouldn’t know… I grew up sailing and living abroad aboard my family’s sailboat in the summers. This is not the bliss you may picture — our engine caught fire in the middle of the English Channel, and we were in an unexpected gale on the North Sea!   Through this form of travel, I was exposed to different cultures, adventure and danger. As an older teen, I worked as crew for 2 years on Bluenose II, representing our country through sailing internationally, an amazing experience that also put me in a few dangerous situations that altered my perspective on life to this day. 

When starting my business, I wish I knew… how much of an impact I could make on others’ lives and the growth I was capable of creating in the business so I would have been more confident and taken more risk in the early years. I would have followed my intuition, started Choice sooner after graduation, began as a bigger clinic, and grown the company at a more aggressive rate in those first few years.   

My best advice for people looking to grow their business is… “it isn’t what — it’s who.” You need to focus on and ultimately find that right person who can bring your business to the next level. A new piece of technology will not help you if you do not have the right people administering it. Similarly, the right partner, assistant or consultant will bring you to the next level by fulfilling a skillset that you struggle with, allowing you to focus on putting your unique abilities to work.   

A great leader is… someone who makes a positive impact, however seemingly insignificant on each person they interact with throughout their day. Great leaders are excellent listeners, empathetic, intuitive and act with integrity. A leader is passionate about her cause, unwavering in her purpose and someone whose actions lead to outcomes extending far beyond herself. 

The future excites me because… it is just so darn bright! It is a very exciting time in history to be a chiropractor in Canada. I am grateful to now have the tribe behind me that I need to support Choice’s future growth and my own personal and professional growth. I am excited to witness Choice’s mission unfold — that of changing the face of health care, one successful patient outcome at a time.

Success to me means… accomplishing your goals without losing yourself or any of the relationships you care about in the process. Success is being able to look back on your actions from that place of accomplishment with confidence that you acted with authenticity and integrity throughout the process.