Six better things to do than make New Year’s resolutions

The last time somebody checked, only 8% of people kept their New Year’s Resolutions. Here are six ideas to try instead. 

1 – Pick an intention instead of a goal.

Telling yourself you’re going to get a promotion puts all of your focus on the outcome. Rather than a win/lose goal, focus on the actions and mindset that could get you there, like not shying away from stretch assignments, or attending events where you can network. You might find at the end of the year that you’ve achieved some major goals, but there’s no downside if you don’t. When you put your energy towards positive actions, whatever happens, you’ll come out ahead.


2 – Choose something to track.

We’ve all heard the saying, “What gets measured gets done.” It may come from the business world, but it can do wonders for your own life. Whether you enlist the help of apps and devices, start up a spreadsheet, or scribble an X on a post-it note, there’s no end to the metrics and means of tracking them — without driving yourself crazy. Try tracking how you are spending your work day, or how well you are sleeping, or where your money is going to — and you’ll be sure to find ways to improve. 


3 – Make a list of things you’re excited about.

Do you have a vacation planned? A new and exciting work assignment? Can’t wait for Game of Thrones to come back? Whether it’s deeply personal or good news on a global scale, your brain can’t help but react positively to imagining all those things you’re looking forward to — because it actually has trouble distinguishing between experiencing events and just visualizing them. Write down and review whatever you see on the horizon that makes you happy, and you’ll start 2019 in a much better mood. 


4 – Start with a 30-day challenge.

Rather than a big accomplishment for the year — which, let’s be honest, can sound like a daunting task — commit yourself to a January achievement instead. (Or a February one, or a March one…). Whether that’s 30 days of morning meditation, or kicking yourself off your devices at bedtime, or something in-between, find a clear and simple challenge you can stick to. And if it goes well, there’s no reason you need to stop. 


5 – Reboot!

You don’t have to start the year by quitting your job and moving to South America to open that beach hostel you once dreamed about, but if you’re the “go big or go home” type, you might be up for a reboot in some aspect of your life. From a work wardrobe refresh that clears the clutter in your closet, to an office overhaul that gets the piles off your desk — the goal is to get a fresh start with a concentrated effort. 


6 – Just have fun.

Forget goals. Forget targets. Forget change. Go into the new year telling yourself you are spectacular the way you are. Make opening a champagne bottle the biggest challenge you give yourself on New Year’s Eve. Enter into the new year open to possibility, but don’t worry about when or how or what is coming. You likely can’t predict all the opportunities that will pop up over the year, and you don’t always have to set goals and challenges for them to materialize. Just be ready to leap. 



Tools for entrepreneurs to get 2019 off to a great start

Gone are the days of needing a well-organized file cabinet, a stack of business cards, and pre-printed contracts to show how prepped you are for business success.

Today’s brands need to be organized, connected and producing no matter if they are in the office, working from home, have a team, doing it solo or working from the road. The best tools for savvy entrepreneurs blend functionality, connectivity, and are just as good on any device from the desktop to the laptop and of course our beloved mobile devices.

No matter if you need to send a contract, create a social media post, or keep your team working whether they are near or far — here are the must have tools for 2019 from the Season 2 cast of hit reality show Fix My Brand With Ali Craig, on Apple TV’s Brandpreneur Network.



Ali Craig
Fix My Brand with Ali Craig

Virtual teams, virtual clients, virtual products, and virtual marketing — the lack of tangibility makes it even more of a challenge to stay organized and productive especially for a growing brand that has to be just as profitable on the road as it is in the office. There have been many organization, productivity, schedules, and storage systems on the market for years, but I have always found their limitations (and fast). Meet Teamwork.

Task management, file organization, direct message feature similar to Slack, project calendars, and notebooks that take all of those post-it notes and puts all of your ideas in one neat place — Teamwork is a godsend and I have not found its limitation yet.

So say goodbye to missing files, workflows, contact information, dates, to-dos, and anything else that is falling through the cracks when it comes to your business. Teamwork helps me manage my 12 businesses, 20+ projects, and countless clients from eproduct lead to branding VIP.



Cassandra Shepard
Driven Girl

Who needs another email? Not me! And not my clients. So we use Voxer, the walkie-talkie app that allows you to simply press a button and send an instant, encrypted voice message that can be listened to in the moment or later when it’s convenient. The power of hearing someone’s voice and being able to keep projects moving forward in between meetings is a real game changer for those of us who work globally. 



Lisa Rehurek
RFP Success Company

We up-leveled our use of Insightly to help us manage leads, clients, referral partners, not to mention to help us better track our wins and our client’s wins. All our data is in one place, up-to-date, so we know where we are and what we’re working towards.



Sylvia Becker-Hill 
Becker-Hill Women’s Empowerment School

Shooting a lot of videos for different social-media platforms I found a ring light to clip onto my iPhone. It solved lighting issues I had struggled with for years! My face can be beautifully lit no matter how dark the place is I’m filming in.




Talmar Anderson
Boss Actions

I love Slack! It cuts through the email mass, can be turned off easier than texts and gives me context depending upon which group has a notifications alert.  If my Boss members have a question, I automatically get pinged where my own marketing team may have to wait until calendared time to get my attention.


Gina Bell
MoonRoot Spirit

LogoLicious and Wordswag are two Android apps that have helped me to grow my social media accounts. They are so easy to use and allow anything being shared to be labeled with my information. My logo is my new brand name and labeling my social media content is incredibly important to the growth of my online presence



Dr. Megan Todd
Generate Work That Matters

In 2018, I have learned so much about the power of collaboration, on taking risks, on what it means to be surrounded by strong and passionate people who are ready to  show up in both big and small ways to do what needs to be done to take their work into the world. I have Mz. Ali Craig brandpreneur extraordinaire to thank for many of these moments! In 2019, I am thrilled to expand and deepen the networks of collaborators, co-conspirators, people and businesses who are ready to show up, take action and make their visions into realities. Together we can transform the world into a more loving, just and equitable place for all beings.


Ali Craig is an international consultant, speaker, three-time best-selling author, television host, and brand strategist. Having worked with everyone from industry titans to underdogs, Ali has found that her passion lies in helping small brands take action to make large ideas doable and create an influential brand that shines. With 20 years of branding experience, Ali shares her knowledge across international stages, with national media audiences, and on her television show, Fix My Brand With Ali Craig.®


Four tips for running your business from home

Running your business from home comes with many advantages, but there’s a few things you need to consider before you set up shop. From the interior design to the insurance — here are four tips for getting started. 



When it comes to setting up a new business, many entrepreneurs run it from home during its infancy stages. Not only does this keep overhead down, but it can also mean increased flexibility, tax advantages and an improved work/life balance. Before setting up shop in the front room, however, there are a few things you’ll need to consider from a legal and practical standpoint.

In a guide to creating a ‘home office heaven,’ small business insurer Hiscox enlisted the advice of interior designer Cathy Phillips, occupational health specialist Gail Kinman and entrepreneur Helen Lewis. Read on for pointers on how to start your business from home — and stay motivated during the process.


1 – Create a productive workspace.

One of the most influential factors when it comes to working from home is your workspace  it’s essential to create a productive environment that will inspire and motivate. Invest in a good desk and keep it tidy  an organised workspace equals an organised mind. Interior designer Cathy Phillips advises that “in a working environment, calming colours are always best. Look at muted neutral tones for the walls and consider how these will work with the colour of the furniture.”.


2 – Set boundaries.

Our homes are full of distractions, and it’s easy for the boundaries between our work life and personal life to become blurred when working from home. To maintain focus and preserve work/life balance, set some ground rules such as set working hours and a work-free zone. Helen Lewis has worked from home for 14 years, and she says her favourite thing about it is “the chance to be who I want to be, when I want to be, where I want to be. I choose who I work with, I choose the hours I work (pretty much), I choose how I manage my day.”


3 – Look after your mental health.

It’s frequently reported that people who work from home can feel lonely or socially isolated due to the lack of human contact day to day. To counteract these feelings, make a conscious effort to maintain communication with friends and family at specific times during the day. Gail Kinman, who specializes in occupational health psychology, explains: “Remember that human contact is vital. Schedule in lunch meetings with friends, Skype or at least have a phone call.”


4 – Purchase insurance.

Although you’re working from home, you may still need to purchase business insurance. While your “business premises” (i.e. your home office) and contents may be covered by an existing home insurance policy, there is likely to be a limit that is easily exceeded by claims for business equipment. Business Property insurance covers damage, loss and theft of work property at home or outside of your home.

There are also a few other forms of business insurance to consider. General Liability insurance, for example, may be worthwhile if clients or customers visit you at your home office, while Professional Liability insurance can cover small businesses against claims of negligence or professional mistakes.

Setting up a new business from home takes a lot of motivation and drive but it can also be incredibly rewarding in many ways. By considering the above points, there’s no reason why it can’t thrive and grow.