Founder, Do Well Dress Well
As the founder of Do Well Dress Well, Chanèle McFarlane believes in bridging the gap between competence and confidence for millennial women. Through content, community and opportunities focused on personal branding, networking, style and professional development, her goal is for every woman to live confidently and remarkably. In March 2018, McFarlane launched Confidence Through Conferences, an initiative to help get more women into conferences and networking events by minimizing the financial barrier. By partnering with event organizers, she provides complimentary and discounted tickets, with priority given to women of colour. By bringing to light the issue of affordability and access to professional conferences, McFarlane has inspired other female business owners in the city to become mindful of privilege, and as a result many have stepped up to donate complimentary tickets or simply spread the word about the initiative.