Megan Anderson & Laura McGee
#GoSponsorHer Initiative Founders
According to a study by Harvard Business Review, women are 54 per cent less likely than men to have a sponsor — and it’s limiting our ability to advance. It was this gap that inspired Megan Anderson and Laura McGee to start the #GoSponsorsHer initiative at the beginning of the year. The campaign asks senior executives to identify a high potential female in their organization or industry, then make a social media pledge to help support her career. By tagging a few fellow leaders, they can challenge others to become sponsors to women as well. Starting a campaign with visibility and a viral nature, Megan and Laura have found a modern way to tackle an old problem.