Supporting the Next Generation of Women Entrepreneurs
Featuring
Joycelyn David, Owner & CEO, AV Communications
Know Your Worth, Then Raise Your Price.
Joycelyn David, owner and CEO of AV Communications, shares how redefining her worth transformed both her leadership and one of Canada’s leading multicultural marketing agencies. What began as an “accidental” path to entrepreneurship became a mission to raise standards—for her team, her clients, and an entire industry that often overlooked diverse audiences.
From rethinking pricing and rebuilding internal systems to partnering with financial advisors who understood her vision, Joycelyn reveals how clarity, courage, and operational discipline reshaped the agency’s trajectory—and why valuing your work is the first step to elevating your impact.
Scaling is easier with banking experts who understand women-led growth. TD Women in Enterprise is ready to connect.
Reach out to Julie Dimitri, National Manager, Women in Enterprise, TD Business Banking at julie.dimitri@td.com
Description
Description
Joycelyn David, owner and CEO of AV Communications, opens up about the mindset shift that helped her transform a legacy agency into a premium, purpose-driven leader in multicultural marketing. What started as undervaluing her work evolved into a bold redefinition of value—one rooted in culture, representation, and a commitment to raising the standard.
From rebuilding processes to strengthening her financial foundation with the right advisors, Joycelyn shares the lessons, turning points, and confidence that fueled AV Communications’ growth—and why charging your worth is essential to sustainable, meaningful leadership.
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“Working with TD was the first time I felt like a bank understood what I was building. They didn’t just offer us a business account—they helped me make smarter financial decisions. That kind of collaboration makes all the difference.”
– Joycelyn David, Owner & CEO, AV Communications
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