Hayley Mullins and Sarah-Almaza Cox, co-founders of Joeyband, share how a deeply personal postpartum experience led to a breakthrough in femtech innovation. What began as a vulnerable moment between a new mother and her baby evolved into a medical-grade solution designed to make skin-to-skin bonding safer and more accessible for families in hospitals around the world.

From bootstrapping the business and navigating patents and manufacturing to building clinical trust with healthcare providers, Hayley and Sarah reveal how persistence, thoughtful design, and the right financial support helped turn a simple idea into a device that’s now improving outcomes for more than 100,000 newborns globally.

Watch Hayley and Sarah’s Video

Scaling is easier with banking experts who understand women-led growth.
TD Women in Enterprise is ready to connect.

Reach out to Julie Dimitri, National Manager, Women in Enterprise, TD Business Banking at julie.dimitri@td.com

“Like many women founders, we faced roadblocks to traditional funding. That made discipline essential—but it also highlighted how important the right banking advisor is. Beyond accounts, it’s about advice, resources, and a team who understands the unique challenges of women-led businesses.”

— Hayley Mullins and Sarah-Almaza Cox, co-founders of Joeyband

Published in