Lessons from big brands to apply to your personal brand

Most of us watch with curiosity when big brands face controversy or initiate change. We wonder what it will do to the brand’s reputation and how it will impact public opinion. But, there are also great lessons we can garner from these brands — as well as those who seem to retain a leadership position over time — in terms of how we conduct ourselves and shape our personal brands. In the age of social media and the 24-hour news cycle, the personal brand is more important than ever.

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