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Annette Warring, Dentsu Aegis Network Canada
Diane Ridgway-Cross, Marketelle
Lisa Kimmel, Edelman PR


The response we received after sharing the #WomenNotObjects campaign made one thing very clear—no longer is it acceptable to stay silent on the objectification of women in advertising. The time has come for groundbreaking change in the way that brands and agencies speak to, and about, women and girls. With more females in senior leadership roles than ever before, the advertising industry is at a turning point.

On June 8, we bring together three of the female senior executives leading Canada's most powerful marketing and communications agencies to tackle this hot topic.

  • Anette Warring, CEO of Dentsu Aegis Network Canada, has spent more than a quarter century in the communications industry and now drives enormous growth for major blue chip clients [GM, P&G, Disney, etc.] by helping them reinvent the way their brands are built
  • Diane Ridgway-Cross is a recognized expert on how brands speak to women and left an A-list agency in the U.S to launch MarketELLE, a new marketing-to-women division of Marketel McCann and the first of its kind in Canada
  • Ranked as one of the Top 100 Most Powerful Women in the Canada Hall of Fame, Lisa Kimmel, President & CEO of Edelman Canada, is an active mentor and champion for women’s career advancement and has strategically led her organization to become a best-in-class communications firm and one of the Best Workplaces for Women for the fourth consecutive year

In a candid discussion led by CTV News' Marcia MacMillan, our panel of experts will weigh in on:
  • How they climbed the ranks - and made their voices heard around the boardroom table - to achieve influential positions in a notoriously competitive field
  • What kind of change they want to see in the way brands speak to women, and how they are personally invested in driving the transformation
  • The pivotal campaigns they are leading as executive strategists to set a new standard for the future of the industry

Join us at the season finale of the Women of Influence Luncheon Series to meet these inspiring women and hear a first-hand account of how their collective thought leadership is set to reinvent the medium, and the message.

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Details

Date:
June 8, 2016
Time:
11:15 am - 2:00 pm
Cost:
Free

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[woitab title=”About the Women of Influence Luncheon Series” active=”active”]

Join Women of Influence as we showcase North America’s most accomplished and influential women who share their stories of professional success and personal triumph on their rise to the top. Since 1994, the series has shared the dreams, accomplishments and challenges of high profile women in business, government, sciences and the arts. Our highly regarded speakers provide proven advice and inspiration in an environment that promotes networking, learning and growing. This flagship event series is hosted in Toronto and Calgary and inspires over 5,000+ aspiring women leaders each year.

Need Complimentary Childcare for the Event?  Click here.[/woitab]
[woitab title=”Annette Warring Biography”]

Annette Warring is CEO of Dentsu Aegis Network Canada.

Since arriving at Dentsu Aegis Network in 2007, Annette Warring has generated continuous growth for the business in the Canadian market with the addition of major blue chip accounts, including GM, Disney, P&G, Target, Beiersdorf, Sears and Shoppers Drugmart.

Annette Warring oversees across Canada Carat, VizeumIsobar, iProspect, Aegis Media Deep Blue and Velocity, which offer communications services that include media planning and strategy, digital creative execution, performance marketing, social media activation, experiential marketing and marketing analytics.

In this capacity, Annette Warring has spearheaded the group’s digital shift and led to its full integration into the agency. In the past year, she has contributed to double the share of digital revenue across Dentsu Aegis Network in Canada.

She has ensured that all the business units are working to deliver the brand vision of reinventing the way brands are built, that media offering is leveraged on behalf of clients and that business development efforts are pursued across Canada.

Bringing more than 25 years of experience in the communications industry, Annette Warring’s major areas of expertise include media strategy, digital, consumer understanding, client development and business intelligence.

Before joining Dentsu Aegis Network, Annette Warring spent four years at MPG (now Havas) in the role of Executive Vice President. She paved the way in evolving media planning into holistic communications planning on accounts such as McDonald’s Restaurants and Sprint Canada. She also championed greater accountability through media measurement and analytics.

Under Annette Warring’s leadership, the group enjoys high industry recognition by earning numerous awards, including Gold at the 2012 Media Innovation Awards, and Silver and Bronze at the 2013 edition; the Best of Show Award and a Gold Award at the 2011 Sponsorship Marketing Awards; and as many as eighteen awards at the Quebec Media Awards in the past three years, including a Grand Prize in the Digital category in 2013 and top honours in 2011 with the Best Media Concept of the Year Award.

She has also served as judge for the prestigious Cannes Lions in 2008 and as member of the 2014 iMedia Canada Summit Advisory Board.

Annette Warring is most proud of her long-standing relationships with clients. Her collaborative and high energy leadership is at the heart of the successes she has brought to the group. What she attributes most to her success is her ability to work with a variety of people and make the most out of their skills. She is passionate about this industry and above all about contributing to the success of great brands.

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[woitab title=”Diane Ridgway-Cross Biography”]

Diane Ridgway-Cross is a big believer in the “power of the purse” and the $20 trillion in spending power women wield globally. She has spent more than a decade im­mersed in the world of marketing to women, exploring women’s attitudes, behaviours and evolving expectations and how they impact brands and companies that are trying to garner a greater share of their spending. She is a recent transplant from the U.S., where she was a managing partner at one of Advertising Age’s A-List agencies and ran the premier marketing-to-women consultancy in the country. In 2012, Diane moved her family to Montreal to head Marketel McCann, part of the McCann Worldgroup network. Based on her background, in 2014 Diane led the agency in launching a new marketing-to-women division – MarketELLE – the first of its kind in Canada. Staffed with female-savvy strategists, writers, art directors, media experts and digital and social media gurus, her team’s goal is to deliver a higher standard of marketing to women for companies and brands.

Diane’s client experience in­cludes some of the world’s leading brands, including L’Oréal Paris, Kimberly-Clark, General Motors, Jack Daniel’s, Nestlé, Lowe’s Home Improvement, Nespresso, The Coca-Cola Company, Maybelline New York, Hasbro Toys and more. She is a recognized expert on the topic of marketing to women and moms, speaking at conferences across North America and Europe and recently gave her first TED Talk. She is a member of the Network of Executive Women, the National Retail Federation and the Retail Council of Canada and is a distinguished scholar of the In-Store Market­ing Institute. She holds her bachelor’s degree in marketing from the University of Missouri and her MBA from Wake Forest University’s Babcock School of Management.

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[woitab title=”Lisa Kimmel Biography”]

Lisa Kimmel has been described by clients and colleagues alike as a natural leader and a smart, strategic thinker who empowers others to be and do their best. One of her greatest strengths is her ability to rally a team together to co-create exceptional programs and outcomes, both internally and externally. Her fresh, collaborative and authentic approach has not only resulted in award-winning programs for clients, but has fostered an office culture based on innovation, teamwork and integrity.

As President and CEO of Edelman Canada, Lisa provides senior counsel to clients and is responsible for Canadian strategy development and execution.  She also drives new business efforts for the agency on a national basis.

Previously, Lisa was General Manager at Edelman Toronto, where she led the office’s strategic evolution to a best-in-class communications marketing firm.  Toronto was the first office in Edelman’s global network to embrace the firm’s communications marketing vision, and Lisa’s leadership through this period of structural change earned the office a prestigious global Quality award, along with recognition as one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women for the fourth year in a row.

Overall, Lisa’s vision, tenacity and dedication champions an environment that inspires creativity, learning and cross-practice integration where employees are excited to come to work every day. In fact, under her leadership, the Toronto office’s revenue doubled and the office achieved some of the highest client satisfaction scores in the Edelman network.  During three years of her tenure as GM, the firm was also recognized as IABC Toronto’s Large Agency of the Year.

Lisa is an Honours graduate of the University of Toronto and was recently inducted into the Women’s Executive Network (WXN) Top 100 Most Powerful Women in Canada Hall of Fame.  She is a member of Edelman’s Global Women’s Executive Network (GWEN) steering committee and Edelman’s global strategy committee, helping to drive the firm’s talent development efforts. Lisa is also a member of the Ted Rogers School of Management (TRSM) Dean’s Council at Ryerson University, and sits on the Board of Directors for The Harbourfront Centre, a non-profit cultural organization.

She is also actively involved with mentorship programs through the Women’s Executive Network, American Marketing Association, Women in Communications and Technology (WCT) and Ten Thousand Coffees, a digital platform that connects students with industry leaders.

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