Over the last decade, the health and wellness industry has grown at an unprecedented rate to the point of market saturation. Where there used to be limited options, it's now nearly impossible to choose between all the yoga, mediation or fitness studios, vegan restaurants, or juicieries, in any given neighborhood.
So what does it take in 2019 for an entrepreneur to break into a crowded marketplace, define a brand, gain loyalty, and achieve massive growth? Furthermore, how does a consumer filter through the masses to determine which products, services, and teachers, are right for them?
On June 13th we pull back the curtain.
Join us for the Season Finale of the Women of Influence Evening Series, presented by BDC
, to hear three unique stories of how to launch and grow a wellness brand. Each of our panelists will reveal their exciting journeys to entrepreneurship and how they broke through the masses to create a service or product that became a recognizable name and lifestyle essential.
Whether you are an emerging entrepreneur or an invested consumer, this compelling conversation will reveal:
Personal health and wellness insights from the industry's top experts
How to identify a million-dollar idea and build a business case around it
Insights on how to elevate your brand as #1 and attract (inter)national recognition
Unique business cases for how to scale your business for maximum growth and profitability
Meet the Panelists
After leaving her full-time job in insurance in 2017, Beverley Cheng focused her efforts on her passion for fitness while growing her brand Born to Sweat. Born to Sweat started as a blog, and has now developed into a fitness empire. Since publishing her first blog post in January 2014, Beverley now runs annual fitness competitions, retreats in the Caribbean, and workout classes, all while selling her online workout program called 30 Days to Fit. Born to Sweat is on a mission to encourage others and to teach them to embrace the power of exercise.
Hana James is a co-founder of Greenhouse, its Director of Community, and a co-author of The Greenhouse Cookbook, a national bestseller. After completing a BSc at McGill University, Hana was en route to medical school when she decided to explore another passion: helping people improve their health through food. In 2011, Hana founded Café Shu, a juice bar and healthy café with two locations in Toronto. In 2014, Hana joined her close friends Anthony Green and Emma Knight in founding Greenhouse.
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