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Mia Pearson, Co-Founder, North Strategic
[woitab title=”About the Women of Influence Evening Series” active=”active”]
Our Women of Influence Evening Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding. A structured “Connecting Activity” enables our guests to make career-defining connections.
6:30 – 7:00 pm Registration and Cocktail Reception
7:00 – 7:45 pm Keynote Presentation and Question & Answer period
7:45 – 8:15 pm Connecting Activity
8:15 – 8:30 pm Closing Remarks & Grand Door Prize
* Your ticket includes complimentary CHLOE wine and canapés
[woitab title=”Mia Pearson Biography”]
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman Hillard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Recognized as one of the 2013 Top Marketers in Canada by Marketing Magazine and 2014 Small Business of the Year by AIR MILES® For Business, North continues to expand with more than 40 employees across offices in Toronto, Montreal and Calgary.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. With nearly 20 years of integrated communications experience, Ms. Pearson works with clients to strategize and execute at the highest levels with some of the world’s most exciting brands including Samsung, RBC, Canadian Tire, Sport Chek and airbnb.
In 2010 and 2011, Mia was named one of Canada’s Top 100 Most Powerful Women in the Corporate and Communication categories. She is a regular contributor to the small business section of the Globe and Mail as the social and earned media columnist. She is passionate about advancing the careers of women in business and is a regular speaker at industry events on the importance of personal branding for female executives.
Mia is a graduate of Queen’s University and was awarded a Honourary Degree in Communications from Humber College for her work in the public relations industry. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.[/woitab]