The Power of You: Using Personality and Authenticity to Build a Successful Brand and Business
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Mandy Rennehan, Blue Collar CEO & Founder, Freshco
Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan came from humble beginnings. While other kids were busy playing, Mandy was foraging for bait and selling it to the local fishermen for profit. Dubbed the ‘local fish broker,’ a 10-year-old entrepreneurial visionary was born.
In 1995 at just 20 years old, Mandy founded Freshco, the first full-service, 24/7, on-call, retail maintenance provider covering Canada and the eastern United States. Today, Freshco is the most successful retail maintenance and construction company in the country, with an impressive client list of Fortune 500 retail giants that include Tiffany & Co., Apple, The Gap, Nike, and Lululemon.
Named one of Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs, Mandy is a shining example of entrepreneurial excellence. But how did a young, hardworking Maritimer become one of Canada’s most powerful entrepreneurs? By turning herself into a brand, and building a business around it.
Retail leaders were drawn to Mandy’s infectious personality, candid honesty, and her immense knowledge of the building and maintenance industry. With every employee handpicked by Mandy and her Management team, she’s maintained that same combination of workmanship and authenticity across Freshco. Billed as “The Fun Company,” Freshco’s culture is a key differentiator from its competition.
Join us for a lively interview between Mandy Rennehan and Marcia MacMillan on October 10 to find out how one woman from Eastern Canada built a multi-million dollar empire from the ground up. Always one to tell it like it is, expect candid anecdotes and practical, straight-forward advice from Mandy on:
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Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan came from humble beginnings. At the age of 18, she left her hometown with nothing but a suitcase and a smile. In 1995, she founded Freshco, the first full-service, 24/7, on-call, retail maintenance provider with full coverage across Canada and the eastern United States. Today, Freshco is the most successful retail maintenance and construction company in the country. Mandy has assembled an impressive client list of Fortune 500 retail giants that include Tiffany & Co.,Apple, Nike, The Gap, Banana Republic, Lululemon, Anthropologie, Home Depot, and Restoration Hardware.
As one of the country’s top female entrepreneurs, Mandy Rennehan is one of The Women’s Executive Network’s (WXN’s) Top 100 Most Powerful Women,Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs. She is also an EY Entrepreneur of the Year Finalist. Mandy has also been featured in The Globe and Mail, Financial Post, Chatelaine and BNN.
Mandy’s indigenous Atlantic roots are undeniable. Her contagious honesty and passion is equally matched by her quick wit and East Coast sense of humour. Her tell-it-like-it-is approach and willingness to freely share knowledge and advice with both her team and the biggest players in the industry have been the main reasons behind her success.
Philanthropy is the heart of who Mandy is. In 2015, she established the Chris Rennehan Scholarship – named after Mandy’s late brother – an initiative to get youth and women more involved in the trades. Mandy has an uncanny ability to see a person’s potential and will go to great lengths to see that potential realized. Mandy is an advocate for mentoring and believes there is limitless career potential in the trade industry for those willing to dive in. It is impossible to remain unchanged after coming into contact with this quintessential powerhouse.[/woitab]
[woitab title=”About The Women of Influence Luncheon Series”]
Join Women of Influence and Presenting Sponsor Scotiabank as we showcase North America’s most accomplished and influential women who share their stories of professional success and personal triumph on their rise to the top. Since 1994, the series has shared the dreams, accomplishments and challenges of high profile women in business, government, sciences and the arts. Our highly regarded speakers provide proven advice and inspiration in an environment that promotes networking, learning and growing. This flagship event series is hosted in Toronto and Calgary and inspires over 5,000+ aspiring women leaders each year. [/woitab]