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Women of Influence Virtual Series: Joanna Griffiths, Founder & CEO of Knixwear


Joanna Griffiths is the award-winning founder of Knix, an online apparel brand that also has two brick and mortar stores in Toronto and Vancouver. While her business may already have had a successful e-commerce component, when Covid forced doors to close Joanna had to find new ways to navigate distribution challenges, digitize upcoming projects and keep brand momentum. Realizing she was also in a position to help, Joanna took on a second leadership role by launching the Knix PPE campaign - as of today, she has raised over $400,000 and secured over 330,000 units of PPE for frontline workers.

On Wednesday, May 13th, Joanna will join us live to share how she’s successfully incorporating new virtual solutions into her business model, and most importantly, leveraging her brand for positive social impact. Topics will include:

  • HR guidance on how to support employees and handle layoffs with compassion

  • Innovative strategies for digitizing services like online fittings and brand campaigns

  • First-hand experience accessing key financing and funding resources from organizations like BDC

  • How brands can find new ways to leverage their influence for social impact
Join us on May 13th to find out how one of Canada’s top entrepreneurs is navigating the current climate. If you are an SME, in the apparel industry, or working to digitize your brand, this is a conversation you’ll want to tap into.

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Details

Date:
May 13, 2020
Time:
4:00 pm - 5:00 pm
Cost:
Free

Agenda

60 Minute Live Event

Welcome Message from Women of Influence

Fireside Conversation with Marcia MacMillan and Joanna Griffiths

Live Audience Q&A

Notable guest

Our Keynote Speaker

Meet Joanna Griffiths <br> Founder of Knix

Meet Joanna Griffiths
Founder of Knix

Joanna Griffiths is the Founder and CEO of Knix the direct-to-consumer intimate apparel brand that is reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest growing intimate apparel brands globally. In 2017, Joanna launched Knixteen the first-ever line of period proof underwear for teens and tweens. Through a focus on product innovation and the brand’s mission to empower women to be unapologetically free, a Knix item is now sold every 7 seconds, and the company has shipped over half a million orders in the last twelve months alone. Knix was recently named the 6th fastest growing company in Canada with over 3800% 3-year growth.

Fueling the brand’s growth is Joanna’s dedication to innovation, design and comfort for products that need to multitask as much as the women who wear them do. The brand started with their patented leakproof underwear, inspired by the 80% of women that experience leaks during their periods and the 1 in 3 women that experience the occasional leak when they laugh, sneeze or exercise. Sine then, the online retailer’s product line has grown to include wireless bras, sports bras, swim, maternity lounge and more. Offering a best-in-class customer experience, Joanna involves customers every step of the way by listening to product feedback and featuring them in the brand’s campaigns.

In 2017, Joanna launched knixteen, the first line of period proof underwear designed just for teens. Periods are one of the top five drivers of stress amongst young girls and knixteen wants to help empower young girls to be the boss of their period from cycle one.

A marketing disruptor, under Joanna’s leadership, knix was the first intimate apparel brand to showcase real women in their campaigns. Over the past six years the brand has photographed over 1000 of their customers, ranging in age from 21 to 70, and sizes 0 to 22. In October of 2018, Joanna pioneered the brand’s Faces of Fertility campaign. The campaign was inspired by Joanna’s own experience having had a miscarriage on Mother’s Day. The campaign to-date has received over 1600 uses of the hashtag #FacesOfFertility and expanded to include a weekly podcast that Joanna co-hosts. More recently, Joanna created the Life After Birth Project, a multimedia exhibit that features the images of over 750 women, including Amy Shumer, Christy Turlington, Jillian Harris and more. Within the first ten days of launch, the project received over
220 million media impressions.

Prior to starting knix, Joanna honed her marketing and PR skills at some of the world’s leading entertainment companies including Universal Music, Toronto International Film Festival, and Canadian Broadcasting Company. Joanna holds an MBA with distinction from INSEAD, one of the top ranked business schools in the world. Building up a list of her own accolades, Joanna has won the Women Of Influence Start Up Entrepreneur of the Year award, the Shopify Build a Bigger Business competition, The Retail Council of Canada Marketing Innovation Achievement Award and was a finalist in the prestigious E&Y Entrepreneur Of The Year.

Meet Joanna Griffiths <br> Founder of Knix

Meet Joanna Griffiths
Founder of Knix

Joanna Griffiths is the Founder and CEO of Knix the direct-to-consumer intimate apparel brand that is reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest growing intimate apparel brands globally. In 2017, Joanna launched Knixteen the first-ever line of period proof underwear for teens and tweens. Through a focus on product innovation and the brand’s mission to empower women to be unapologetically free, a Knix item is now sold every 7 seconds, and the company has shipped over half a million orders in the last twelve months alone. Knix was recently named the 6th fastest growing company in Canada with over 3800% 3-year growth.

Fueling the brand’s growth is Joanna’s dedication to innovation, design and comfort for products that need to multitask as much as the women who wear them do. The brand started with their patented leakproof underwear, inspired by the 80% of women that experience leaks during their periods and the 1 in 3 women that experience the occasional leak when they laugh, sneeze or exercise. Sine then, the online retailer’s product line has grown to include wireless bras, sports bras, swim, maternity lounge and more. Offering a best-in-class customer experience, Joanna involves customers every step of the way by listening to product feedback and featuring them in the brand’s campaigns.

In 2017, Joanna launched knixteen, the first line of period proof underwear designed just for teens. Periods are one of the top five drivers of stress amongst young girls and knixteen wants to help empower young girls to be the boss of their period from cycle one.

A marketing disruptor, under Joanna’s leadership, knix was the first intimate apparel brand to showcase real women in their campaigns. Over the past six years the brand has photographed over 1000 of their customers, ranging in age from 21 to 70, and sizes 0 to 22. In October of 2018, Joanna pioneered the brand’s Faces of Fertility campaign. The campaign was inspired by Joanna’s own experience having had a miscarriage on Mother’s Day. The campaign to-date has received over 1600 uses of the hashtag #FacesOfFertility and expanded to include a weekly podcast that Joanna co-hosts. More recently, Joanna created the Life After Birth Project, a multimedia exhibit that features the images of over 750 women, including Amy Shumer, Christy Turlington, Jillian Harris and more. Within the first ten days of launch, the project received over
220 million media impressions.

Prior to starting knix, Joanna honed her marketing and PR skills at some of the world’s leading entertainment companies including Universal Music, Toronto International Film Festival, and Canadian Broadcasting Company. Joanna holds an MBA with distinction from INSEAD, one of the top ranked business schools in the world. Building up a list of her own accolades, Joanna has won the Women Of Influence Start Up Entrepreneur of the Year award, the Shopify Build a Bigger Business competition, The Retail Council of Canada Marketing Innovation Achievement Award and was a finalist in the prestigious E&Y Entrepreneur Of The Year.

in partnership with

A Message From Our Presenting Sponsors

BDC & Cisco are proud to partner with Women of Influence as the presenting sponsors of the inaugural Virtual Series.

FAQ

Have a question?

The event will be live streamed via the Cisco Webex platform.

The event link and password will be emailed to all registered attendees. If you did not receive the link, please check your email promotions or junk folder. You can also reach out to [email protected] and request the event details.

If you are an attendee,  you will not be able to unmute yourself – we try to restrict unmuting functions so that everyone can hear the presenters clearly and have no interruptions. During the live audience Q&A,  you will be able to type your questions in the ‘Q&A’ function, and the questions will be read by the MC.


No! Cisco Webex offers you true end-to-end encryption, compliance, visibility and control. Webex is backed by Cisco’s rich history and expertise in security — from the network, to endpoints, to the data center and cloud services. All of Cisco’s products and services are built using Cisco’s Secure Development Lifecycle (CSDL) which ensures that our products are built to a security baseline. The security of Cisco products is independently verified by Cisco’s Security and Trust organization, a team with 100’s of security advocates across multiple functions.

If you are an attendee, you will not be able to enable your video camera.

In order to participate in a Webex event, you need to install a Webex extension. The Webex extension can be installed any time before the event starts. Once you download it for a specific browser, it will not need to be downloaded again for future sessions as long as you are using the same computer and browser.

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About the Series

In the midst of this unprecedented COVID climate, Women of Influence and presenting sponsors BDC & Cisco are travelling (virtually) from coast to coast to tap into the first-hand perspectives, guidance, and key insights of Canada’s leading entrepreneurs. 

CTV News Anchor Marcia MacMillan will sit down with business owners of varying sizes, industries, and stages of growth who will share how they are managing — both personally and professionally — and what strategies they are using to survive in their respective fields (and how others can do the same). Connecting via the Cisco Webex platform, the Women of Influence community will have the opportunity to ask direct questions about similar business issues they are facing.

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