What Now: How Entrepreneur Joanna Griffiths Is Adapting to a New Normal
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Women of Influence Virtual Series: Joanna Griffiths, Founder & CEO of Knixwear
Joanna Griffiths is the award-winning founder of Knix, an online apparel brand that also has two brick and mortar stores in Toronto and Vancouver. While her business may already have had a successful e-commerce component, when Covid forced doors to close Joanna had to find new ways to navigate distribution challenges, digitize upcoming projects and keep brand momentum. Realizing she was also in a position to help, Joanna took on a second leadership role by launching the Knix PPE campaign - as of today, she has raised over $400,000 and secured over 330,000 units of PPE for frontline workers.
On Wednesday, May 13th, Joanna will join us live to share how she’s successfully incorporating new virtual solutions into her business model, and most importantly, leveraging her brand for positive social impact. Topics will include:
- HR guidance on how to support employees and handle layoffs with compassion
- Innovative strategies for digitizing services like online fittings and brand campaigns
- First-hand experience accessing key financing and funding resources from organizations like BDC
- How brands can find new ways to leverage their influence for social impact
Our Keynote Speaker
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About the Series
In the midst of this unprecedented COVID climate, Women of Influence and presenting sponsors BDC & Cisco are travelling (virtually) from coast to coast to tap into the first-hand perspectives, guidance, and key insights of Canada’s leading entrepreneurs.
CTV News Anchor Marcia MacMillan will sit down with business owners of varying sizes, industries, and stages of growth who will share how they are managing — both personally and professionally — and what strategies they are using to survive in their respective fields (and how others can do the same). Connecting via the Cisco Webex platform, the Women of Influence community will have the opportunity to ask direct questions about similar business issues they are facing.