Loading Events

« All Events

  • This event has passed.

Event Navigation

Calgary | September 24th, 2014

Building Your Brand’s Legacy and Growth Strategy

Lori Bacon, President and Owner, Swimco

You may also be interested in


September 24, 2014
5:30 pm - 7:30 pm


The Westin – Room: Brittania / Belair / Mayfair
320 4 Ave SW, Calgary, Alberta T2P2S6 Canada
+ Google Map

Additional Details

Our Young Women of Influence Evening Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiating, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections.

Event Agenda
5:30 pm – 6:00 pm Registration and Cocktail Reception
6:00 pm – 6:45 pm Keynote Presentation and Q&A
6:45 pm – 7:15 pm Connecting Activity
7:15 pm – 7:30 pm Door Prizes

** Your ticket includes complimentary Wine & Hors d’Ouevres

Lori Bacon
President and Owner, Swimco

Lori has been in the swimwear retail business for nearly 40 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970s when it was just a small home-based mail order business primarily catering to swim clubs and lifeguards. In the 1980s, Lori and her mother were joined by Lori’s husband Dave and her brother Steve, who together grew the business into Western Canada’s largest swimwear retailer with 22 bricks and mortar stores and an online web store. Lori graduated from the University of Calgary with a Bachelor of Commerce. Lori manages many aspects of the business, and her primary responsibility lies in overseeing the buying process and marketing. Lori is a Women Presidents’ Organization Platinum Member. In 2011, Lori was named a Business Leader of Tomorrow by Business in Calgary Magazine. In 2010, she won the Enterprising Women of the Year award, and was the 2008 recipient of Swimco’s Calgary Award for Commerce. Lori is committed to ensuring that Swimco is doing its part to give back to the community. Swimco has largely supported Special Olympics Canada and Look Good Feel Better®, Canada’s charitable program dedicated to empowering women to look good and feel better when treating cancer, which gives them confidence.


The Westin – Room: Brittania / Belair / Mayfair
320 4 Ave SW, Calgary, Alberta T2P2S6 Canada
+ Google Map