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Toronto | June 13th, 2019

$55

Building a Brand: How Three Top Lifestyle Entrepreneurs Scaled for Success

Hana James, Co-founder, Greenhouse Juice Co.
Roxy Earle, President, Luxurius Roxy Inc. + Founder, #MySizeRox
Lexi Miles, Founder + CEO, WAXON Laser + Waxbar


The lifestyle industry is booming with innovation and opportunity. From fitness and mindfulness, to organic beauty and sustainable fashion, there are countless niches for new entrepreneurs to explore with minimal barrier to entry - many lifestyle businesses are launched on social media alone. But with opportunity comes competition for the loyal following of consumers who now have countless products and services to choose from.

So what does it really take to rise to the top? How do you launch an idea into a profitable business and attract a mass audience?

Join us on June 13th, along with BDC and Cisco, to tap into the trade secrets of three of Canada's savviest lifestyle entrepreneurs who rose to the top of their respective markets by launching a compelling idea into a brilliant brand that resonates. Find out how they did it and the secrets to scaling for success.

Meet the Panelists:

  • Hana James was en route to medical school when she decided to explore another passion: helping people improve their health through food. Now she is co-founder of beloved Toronto brand, Greenhouse Juice Co., and co-author of national bestseller The Greenhouse Cookbook.

  • After an international career in advertising, Roxy Earle followed her personal passion to launch an extraordinarily successful lifestyle brand and found the #MySizeRox movement with the goal of making fashion inclusive for all.

  • Lexi Miles is the Founder and CEO of WAXON Laser + Waxbar, a boldly innovative destination for both women and men on the go. Since 2012, Lexi has grown the business to 13 locations nationwide.

    Whether you are an emerging lifestyle entrepreneur looking to break through and scale your business or currently have a side hustle you want to turn into a full-time gig, this is an opportunity to take the next step!

    Special Guest Offers from our Partners!


    BDC

    Are you an entrepreneur looking to scale up or make your business more profitable? This is your opportunity to reserve a free personal consultation with Tiffany Stull, Client Partner at the Business Development Bank of Canada – the bank of entrepreneurs. Tiffany would love to hear about your business and how the BDC can help you, whether that is through financing or consulting services.

    To reserve your one-on-one session with Tiffany please send her an email at [email protected]. She’ll be thrilled to meet you and help take your business to the next level.

    Cisco

    Are you interested in investing in technology to grow your business? Do you want to learn how technology can revolutionize your current business? This is your opportunity to reserve a free personal consultation with Jessica and Brandon – Cisco Canada SMB Sales Business Managers.

    Jessica and Brandon would like to hear about your business and how Cisco can help you; whether that is guiding you through how and why to integrate technology into your current business process or how we can help demystify tech – we make IT simple. Power your growing business with the technology it deserves: world-class networking, simple security, and one-stop collaboration.

    To reserve your one-on-one session with Jess and Brandon, please click here.

    The Beauty Clinic by Shoppers

    The Beauty Clinic by Shoppers now offers a full range of cosmetic dermatology services.

    Stop by our table for a special offer and the opportunity to book a complimentary consultation at one of The Beauty Clinic's two new locations. Alternatively, if you have any questions about cosmetic dermatology and skincare or if you want to get in early to book your personalized consultation please email Jane Wilson, RN, Sr. Manager of Cosmetic Dermatology Strategy and Operations at [email protected]

    WOI CONNECT Membership


    Become a WOI CONNECT Member today and save $20.00 off all Women of Influence Evening Series and a $50.00 credit toward your next purchase!

    See all membership perks here.
  • Details

    Date:
    June 13, 2019
    Time:
    6:30 pm - 8:30 pm
    Cost:
    Early Bird Special until
    June 2nd, 2019
    $55

    Venue

    Toronto Region Board of Trade
    77 Adelaide St W First Canadian Place Suite 305, Toronto, Ontario M5X 1C1 Canada
    + Google Map

    Additional Details

    Our Women of Influence Evening Series is designed to motivate and inspire the next generation of emerging leaders and provide a platform for them to meet their peers and role models who have had early success and high-profile careers. Keynote speakers share tactical advice on negotiation, leadership, entrepreneurship, communication and personal branding and a structured “Connecting Activity” enables our guests to make career-defining connections. 

    Event Agenda

    6:30 – 7:00 pm        Registration and Cocktail Reception

    7:00 – 7:50pm         Panel Discussion

    7:50 – 8:20pm         Connecting Activity

    8:20 – 8:30pm         Door Prize

    ** Your ticket includes complimentary Wine and Hors d’Ouevres.

    .

    Hana James is a co-founder of Greenhouse, its Director of Community, and a co-author of The Greenhouse Cookbook, a national bestseller. After completing a BSc at McGill University, Hana was en route to medical school when she decided to explore another passion: helping people improve their health through food. In 2011, Hana founded Café Shu, a juice bar and healthy café with two locations in Toronto. In 2014, Hana joined her close friends Anthony Green and Emma Knight in founding Greenhouse.  

    .

    Canadians were first introduced to Roxy Earle on the Real Housewives of Toronto but since her stint on the show Roxy has used her platform to champion body positive ideals in beauty & fashion. After her groundbreaking size inclusive line from 0-22w with Canadian retailer Le Château and her latest swimwear line with Knix she is focused on continuing to take fashion lines into the inclusive space in a stylish way. She has worked with some of the largest brands throughout Canada and the US, such as a global ambassador for the Dove Show Us campaign, in addition to launching her modelling career by walking in New York Fashion Week. But she is most proud of launching the #MySizeRox movement and campaign. Backed by her bold personality and positive message of empowerment for girls and women, she’s become the leading body activist and speaker inspiring women from around the world to feel good about themselves.

    .

    Lexi Miles is the Founder and CEO of WAXON Laser + Waxbar, boldly launched beauty destination WAXON Waxbar in 2012 for both women and men on the go. Now with 13 locations nationwide and the launch of its innovative new-to-market laser, Lexi oversees all aspects of the WAXON business – from franchise building and day-to-day operations of existing locations, marketing, social media and growing WAXON’s independently produced product line.

    .

     

    Venue

    Toronto Region Board of Trade
    77 Adelaide St W First Canadian Place Suite 305, Toronto, Ontario M5X 1C1 Canada
    + Google Map