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Huffington Post – How To Succeed in a Canadian Market

Past Women of Influence keynote speaker, Marie-Josee Gagnon, President and Founder of Casacom knows a thing or two about how to break in to Canadian markets, including the French-Canadian community…

“You only have one chance to make a good first impression. This is particularly true when entering a foreign market. Moreover, expanding a business internationally is very costly and risky. The recent Southwest Airlines Co. echoes about a potential entry in the Canadian market and the mea culpa of Target are events that bring the topic back to the forefront. This is a good time to reiterate how key communication is in these ventures.

Indeed, communicators can make the difference between a successful expansion and one that becomes a nightmare. Over the years, I’ve helped many U.S. and European brands enter the Qu├ębec and Canadian markets and have learned the best strategies to land smoothly. Here is the list of best practices I’ve collected along the way:

To find out what Marie-Josee Gagnon’s best practices are, click here.