Past Women of Influence keynote speaker, Marie-Josee Gagnon, President and Founder of Casacom knows a thing or two about how to break in to Canadian markets, including the French-Canadian community…

“You only have one chance to make a good first impression. This is particularly true when entering a foreign market. Moreover, expanding a business internationally is very costly and risky. The recent Southwest Airlines Co. echoes about a potential entry in the Canadian market and the mea culpa of Target are events that bring the topic back to the forefront. This is a good time to reiterate how key communication is in these ventures.

Indeed, communicators can make the difference between a successful expansion and one that becomes a nightmare. Over the years, I’ve helped many U.S. and European brands enter the Québec and Canadian markets and have learned the best strategies to land smoothly. Here is the list of best practices I’ve collected along the way:

To find out what Marie-Josee Gagnon’s best practices are, click here.


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