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Calgary | September 27th, 2018


The Power of You: Using Personality and Authenticity to Build a Successful Brand and Business

Mandy Rennehan, Blue Collar CEO & Founder, Freshco

Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan (aka The Blue-Collar CEO™) came from humble beginnings. While other kids were busy playing, Mandy was foraging for bait and selling it to the local fishermen for profit. Dubbed the ‘local fish broker,’ a 10-year-old entrepreneurial visionary was born.

At just 19 years old, Mandy founded Freshco.ca (not the grocery store!), which is now Canada’s #1, full-service, reconstruction and retail maintenance provider with full coverage across Canada and the eastern United States. Freshco’s state-of-the-art technology, highly-skilled team, and fun attitude, are just some of the reasons they attract and retain giant retail clients like Anthropologie, Apple, Banana Republic, Home Depot, Lululemon, Nike, Restoration Hardware, Sephora, The Gap, Tiffany & Co., plus many more.

Mandy is a multiple award-winning entrepreneur, named the 2017 RBC Momentum Award Winner as well as Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs. But how did a young, hardworking Maritimer become one of Canada’s most powerful entrepreneurs? By turning herself into a brand, and building a business around it.

Mandy’s vision goes well beyond building successful businesses. She is quite simply redefining the collar, blue™ to help inspire people to join the skilled trades and solve the systemic skilled trades shortage across North America, and around the world. She is challenging perceptions about the industry and making young people, and even adults, rethink the answer to what do you want to be when you grow up? “The trades are not only lucrative and creative but are the best of both world…and that’s sexy,” says Rennehan.

Join us for a lively interview with Mandy Rennehan on September 27th to find out how one woman from Eastern Canada built a multi-million dollar empire from the ground up.

  • Turning a personal brand into a business model that sets you apart from the competition
  • Attracting and retaining diverse talent to support your company culture
  • Overcoming adversity by creating a strong brand identity
  • Achieving success while staying true to yourself

  • Twitter: @MandyRennehan
    Instagram: @Freshco_Inc

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    Westin Calgary
    320 4th Avenue SW, Calgary, Alberta T2P2S6 Canada
    + Google Map

    Additional Details

    Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan came from humble beginnings. At the age of 18, she left her hometown with nothing but a suitcase and a smile.  In 1995, she founded Freshco, the first full-service, 24/7, on-call, retail maintenance provider with full coverage across Canada and the eastern United States. Today, Freshco is the most successful retail maintenance and construction company in the country. Mandy has assembled an impressive client list of Fortune 500 retail giants that include Tiffany & Co.,Apple, Nike, The Gap, Banana Republic, Lululemon, Anthropologie, Home Depot, and Restoration Hardware.


    As one of the country’s top female entrepreneurs, Mandy Rennehan is one of The Women’s Executive Network’s (WXN’s) Top 100 Most Powerful Women,Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs. She is also an EY Entrepreneur of the Year Finalist.  Mandy has also been featured in The Globe and Mail, Financial Post, Chatelaine and BNN.

    Mandy’s indigenous Atlantic roots are undeniable. Her contagious honesty and passion is equally matched by her quick wit and East Coast sense of humour. Her tell-it-like-it-is approach and willingness to freely share knowledge and advice with both her team and the biggest players in the industry have been the main reasons behind her success. 

    Philanthropy is the heart of who Mandy is. In 2015, she established the Chris Rennehan Scholarship – named after Mandy’s late brother – an initiative to get youth and women more involved in the trades. Mandy has an uncanny ability to see a person’s potential and will go to great lengths to see that potential realized. Mandy is an advocate for mentoring and believes there is limitless career potential in the trade industry for those willing to dive in. It is impossible to remain unchanged after coming into contact with this quintessential powerhouse.

    Join Women of Influence and Presenting Sponsor Scotiabank as we showcase North America’s most accomplished and influential women who share their stories of professional success and personal triumph on their rise to the top. Since 1994, the series has shared the dreams, accomplishments and challenges of high profile women in business, government, sciences and the arts. Our highly regarded speakers provide proven advice and inspiration in an environment that promotes networking, learning and growing. This flagship event series is hosted in Toronto and Calgary and inspires over 5,000+ aspiring women leaders each year.


    Westin Calgary
    320 4th Avenue SW, Calgary, Alberta T2P2S6 Canada
    + Google Map