Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan (aka The Blue-Collar CEO™) came from humble beginnings. While other kids were busy playing, Mandy was foraging for bait and selling it to the local fishermen for profit. Dubbed the ‘local fish broker,’ a 10-year-old entrepreneurial visionary was born.
At just 19 years old, Mandy founded Freshco.ca
(not the grocery store!), which is now Canada’s #1, full-service, reconstruction and retail maintenance provider with full coverage across Canada and the eastern United States. Freshco’s state-of-the-art technology, highly-skilled team, and fun attitude, are just some of the reasons they attract and retain giant retail clients like Anthropologie, Apple, Banana Republic, Home Depot, Lululemon, Nike, Restoration Hardware, Sephora, The Gap, Tiffany & Co., plus many more.
Mandy is a multiple award-winning entrepreneur, named the 2017 RBC Momentum Award Winner as well as Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs. But how did a young, hardworking Maritimer become one of Canada’s most powerful entrepreneurs? By turning herself into a brand, and building a business around it.
Mandy’s vision goes well beyond building successful businesses. She is quite simply redefining the collar, blue™
to help inspire people to join the skilled trades and solve the systemic skilled trades shortage across North America, and around the world. She is challenging perceptions about the industry and making young people, and even adults, rethink the answer to what do you want to be when you grow up? “The trades are not only lucrative and creative but are the best of both world…and that’s sexy,” says Rennehan.
Join us for a lively interview with Mandy Rennehan on September 27th to find out how one woman from Eastern Canada built a multi-million dollar empire from the ground up.
Turning a personal brand into a business model that sets you apart from the competition
Attracting and retaining diverse talent to support your company culture
Overcoming adversity by creating a strong brand identity
Achieving success while staying true to yourself