As an advocate for young, career-seeking women, Lora Sprigings, Career Coach at Smith School of Business, founded the WIL Do initiative. This is a unique opportunity for young women at Smith to candidly discuss leadership and empowerment in a small group setting while creating space for females to build confidence by supporting and encouraging one another.

By Lora Sprigings


Today, women make up almost half of the workforce in Canada; yet men are twice as likely to hold senior management positions, according to a Conference Board of Canada report. One cause for this disparity is the level of confidence displayed by women versus men. At work, women are less likely to share their opinions and speak out than men. Yet a growing body of evidence suggests that confidence matters more than competence to workplace success, and it is this “confidence gap” that holds women back. Here are three strategies to bridge the gap.

 

Just do it

In a corporate environment, where performance is often judged by how well we achieve business objectives, women’s self-imposed barriers can limit career successes.

“Fake it ’til you make it” — the advice commonly cited as the panacea to overcome our lack of confidence — rarely results in a lasting transformation and can be viewed as disingenuous. A lack of confidence can cause us to play it safe and avoid taking chances. Yet the path to greater confidence requires a depth of resiliency that’s best found through failure and risk taking. Ironically, the antidote to our inaction is often simply to act, or “Just do it” as the Nike slogan says.

The more often we sidestep our fear and take on initiatives outside our comfort zone, the greater our reservoir of courage becomes. Ultimately, it is genuine accomplishment and hard work that fuel confidence.

 

It is not always about you

One of the key challenges facing women is a tendency to overvalue likeability in the workplace. This behaviour often starts in elementary school. Several studies have found that while girls are praised by teachers for good behaviour and staying quiet, boys are rewarded for effort and speaking out. Consequently, boys develop a deep-seated resiliency or growth mindset in which criticism seems to have little to no impact on their self-confidence.

Women’s fear of criticism is further compounded by the fact that women who exert confidence are often labelled as bossy, aggressive or intimidating; as found in the 2016 Women in the Workplace study. These comments are typically not associated with men. Women are also blamed more often for failures, penalized for self-promotion and judged more critically for perceived flaws in their professional demeanour or physical appearance.

So how do women counteract this tendency to fear and internalize critical feedback? Remember, it’s not always about you. Consider the source of the criticism, understand the potential motivation and, through honest self-reflection, decide if there is an element of truth to the criticism. You can then accept the feedback and course correct, or not. Criticism is never a reflection of self-worth. It is best seen as either a gift that opens the door to greater self-awareness or a window into another person’s character.

 

Find your voice

Women are often encouraged to find a mentor to guide and support them. But with the limited number of women at senior levels, this can prove challenging. A practice that is gaining momentum is peer mentorship, where like-minded women meet to discuss challenges, and offer advice and encouragement to one another on how best to navigate difficult terrain. Women benefit from diverse perspectives as well as the sense of empowerment that comes from knowing their struggle is also the struggle of others.

Together women can affect real change: gain the confidence to participate in class, request a promotion, or as the women on President Obama’s senior advisory team did, proactively echo and credit one another’s ideas when they are not acknowledged.

It is when we work together to empower one another and stand strong in our own self-worth that we will realize our true potential and build the confidence to become fearless in our pursuits.

 

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